Android vs. iOS: User Differences Every Developer Should Know

A tale of Two Smartphones
Android vs. iOS

Official Number of Apps

700,000 >Google Play
Android


775,000 App Store
iOS



Smartphone Market Share by Mobile Operating System

2009 2010 2011 2012

In 2009, the BlackBerry operating system controlled half of the U.S. smartphone market. Now it's found on less than 10% of these devices. Android and iOS currently control the vast majority of U.S. smartphones.

Android smartphones and iPhones are owned by more than a third of the entire United States population.


Annual Household Income Share by Platform

Android iOS
$100k+ 24% 41%
$50-100k 37% 36%
<$50k 39% 23%

Share of Platform Users (Age 18-24)
Android - 16%
iOS - 19%


Share of Users Purchasing Goods or Services via Smartphone
17% - Android
23% - iOS

80% of current iPhone owners owned a previous iPhone

Share of Users Engaged by Activity

Android iOS
37% 43% Mobile Banking
50% 57% Maps
58% 64% Search
67% 72% Weather

For more mobile insights, download comScore's recently-released 2013 Mobile Future in Focus:
comscore.com/MobileFutureinFocus2013

comScore A Tale of Two Smartphones Android vs. iOS Smartphone Market Share by Mobile Operating System 700,000 Google play Android 775,000 2009 2010 2011 2012 Available on the J App Store In 2009, the BlackBerry operating system controlled half of the U.S. smartphone market. Now it's found on less than 10% of these iOS Official Number devices. Android and iOS currently | control the vast majority of U.S. smartphones. of Apps Android smartphones and iPhones are owned by more; I than a third of the entire United States population. Annual Household Share of Platform Income Share by Platform Users (Age 18-24) Android 16% $100k+ 24% 41% 37% $50- $100k iOS 36% 19% 39% <$50k 23% 80% of current iPhone owners Share of 17% owned a previous iPhone Users Android Purchasing Goods or Services via 23% Smartphone iS Share of Users Engaged by Activity 72% 67% 64% 57% 58% 50% 43% 37% ШI Mobile Banking Maps Search Weather For more mobile insights, download comScore's recently-released 2013 Mobile Future in Focus: comscore.com/MobileFutureinFocus2013 Sources: comScore Mobilens http://www.apple.com/pr/library/2013/01/07App-Store-Tops-40-Billion -Downloads-with-Almost-Half-in-2012.html http://www.google.com/nexus/4/#play COMSCORE. ©2013 comScore, Inc.