Android vs iOS in Mobile Advertising

inneractive July Infographic Android v. iOS Vs in mobile advertising ECPM $1.3 $1.7 Global Fill 85% 78% Rate CTR 1.1% 2.3% While many comparisons have been made between iOS and Android, the two platforms behave very differently when it comes to mobile advertising and user behavior. The global fill rate on Android is higher, but the overall CTR and eCPM on iOS maintain the lead. Average App Life Cycle 10.000.000 8.000.000 Traffic and Revenue Peak 6.000.000 rd 4.000.000 Month OMonth 2.000.000 Month 1 2 3 4 5 6 7 8 9 10 Top 5 Countries by Traffic ECPM: $ 1.73 Fill Rate: 99,20% CTR: 1.11% UK Germany ECPM: $ 1,5 Fill Rate: 87,53% CTR: 0.85% USA ECPM: $ 0.72 France Japan Fill Rate: 99.01% India CTR: 0.61% ECPM: $1.38 ECPM: $ 0.47 Fill Rate: 96.62% Fill Rate: 99,34% CTR: 1.24% CTR: 1.37% ECPM: $2.86 Fill Rate: 97.18% ECPM: $ 1.24 Fill Rate: 95.77% CTR: 0.86% CTR: 1.26% UK ECPM: $ 1.52 France China Fill Rate: 98.96% CTR: 0.86% ECPM: $0.85 Fill Rate: 99,64% CTR: 1.14% ECPM: $ 0.76 Fill Rate: 85.09% CTR: 1.01% Many factors influence the success of a mobile advertising campaign. These include mobile platform, app category, and even the specific type of app. The location of the campaign directly affects the results as seen in the above map. Source: inneractive.