Anatomy of a Shopper: Traditional vs. Digital

Shopper Digital Shopper Traditional Shopper Seeks out coupon sites. Signs up for e-newsletters for coupon deals. Digital Looks for coupons at checkout. or Traditional Sale! Buys items not on shopping list because it's an irresistable deal. Regularly shops online. Compares grocery prices. 24 Uses smartphone to cash in on coupon deals. Knows when grocery stores have double coupon deals. Shopping Habits %24