Anatomy of the Most Significant Digital Theft in History

ANATOMY OF THE MOST SIGNIFICANT DIGITAL THEFT IN HISTORY The Real Cost Of Sony's Playstation Debacle TIMELINE APRIL 19 Sony discover that several PlayStation Network servers have unexpectedly rebooted themselves and that "unplanned and unusual activity" is taking place on the network. APRIL 20 Sony shuts its online video game network, disconnecting 77 million accounts, after discovering the credit card data of PlayStation users around the world have been stolen. Sony assure users servers will be up and running within two weeks SWAG MAY 1 Using information uncovered by forensic teams, engineers at Sony Online Entertainment (SOE) discover data had also been taken from their servers. APRIL 27 A lawsuit is filed at the U.S. District Court for the Northern District of California on behalf of a Kristopher Johns, 36, of Birmingham, Alabama. Johns accuses Sony of not taking "reasonable care to protect, encrypt, and secure the private and sensitive data of its users." MAY 12 MAY 2 Sony reveal Sony Online Entertainment (SOE) has also SONY been compromised, putting a further 25 million accounts at risk. Sony reveal normal service will not be restored until the end of May. MAY 4 A second class action lawsuit is filed claiming damages in excess of $lbn In a letter sent to publishers publishing and development partners, Rob Dyer, SVP of Sony's Publisher Relations admits "we deeply regret that this incident has occurred" Sony offer gamers welcome back packages as soon as the networks are restored, $1BN including free downloads of selected PlayStation entertainment, and 30 days of free service MAY 13 SONY Sony announce sales of Sony Computer Entertainment America products have risen 13 percent for the month 13% of April, which translates into 200,000 units sold, up from 180,800 in April 2010. PS3 software US sales were up 40 percent year-on-year at U.S. retail. WELCOME BACK THE REAL COST $318 ( Imillion Total number of sony customers whose names, addresses, e-mail addresses, birth dates, phone numbers and usernames and passwords have been stolen The cost of a data breach per customer 48% Percentage increase in cost for a similar breach last year Sony's total revenue last year $77.5bn 8 The age of Ohio railway worker Michael Bryant's grandson, with whom he plays "Call of Duty. While Sony have been offline, Bryant has been unable to play computer games with his grandson. $24bn $289m Potential cost of the two PlayStation breachs* ["according fo data security firm Ponemon Institute] Sony's profit for the same period HARRY HOUDINI Subject of biopic about world famous escape artist Šony are planning to start work on this year. Can they pick up some tips? Sources wwe.ponemon.org www.nytimes.com www.bbc.co.uk Design by www.richardscottdesign.co.uk www.acquisitionengine.com Promotional Codes The UK's Number 1 Promotional Codes Website