The Anatomy of Guerilla Marketing

The Anatomy of Guerilla Marketing Guerilla marketing is the art of using unusual and original ideas to advertise something. It's not about big budgets, it's about creative adverts that shock and surprise. 1984 These big brands have all used IKEA Jay Conrad Levinson coins the term 'guerilla marketing' in his 1984 guerilla marketing. McDonald book of the same title. Shock and surprise are critical for any guerilla marketing campaign. If it doesn't stop you, grab your attention and arouse your curiosity, then it isn't working. THINK OUTSIDE THE BOX Creativity is the single most important factor of guerilla marketing. If you can think of a clever idea then you can drum up XOX OXO huge amounts of interest extremely quickly. One of the biggest advantges of guerilla marketing is that you can create a highly successful campaign but on a very small budget. ( Creativity + Shock/Surprise ) - Huge Budget = $$$ Clever design made this Duracell advert a viral hit DURACELL This 2012 movie advert breaks the 4th wall ESTRERER CON 21 MISFIE 13 DE NOVENGRO NSE A clever optical illusion by Copenhagen zoo 1671 The wildest place Created by: MarketingDegreeAdvisor.com Sources http://en.wikipedia.org/wiki/Guerrilla_marketing http://weburbanist.com/2008/07/01/what-is-guerilla-marketing http:/www.creativeguerillamarketing.com/guerilla-marketing/122-must-see-guerilla-marketing-examples/ %24 The Anatomy of Guerilla Marketing Guerilla marketing is the art of using unusual and original ideas to advertise something. It's not about big budgets, it's about creative adverts that shock and surprise. 1984 These big brands have all used IKEA Jay Conrad Levinson coins the term 'guerilla marketing' in his 1984 guerilla marketing. McDonald book of the same title. Shock and surprise are critical for any guerilla marketing campaign. If it doesn't stop you, grab your attention and arouse your curiosity, then it isn't working. THINK OUTSIDE THE BOX Creativity is the single most important factor of guerilla marketing. If you can think of a clever idea then you can drum up XOX OXO huge amounts of interest extremely quickly. One of the biggest advantges of guerilla marketing is that you can create a highly successful campaign but on a very small budget. ( Creativity + Shock/Surprise ) - Huge Budget = $$$ Clever design made this Duracell advert a viral hit DURACELL This 2012 movie advert breaks the 4th wall ESTRERER CON 21 MISFIE 13 DE NOVENGRO NSE A clever optical illusion by Copenhagen zoo 1671 The wildest place Created by: MarketingDegreeAdvisor.com Sources http://en.wikipedia.org/wiki/Guerrilla_marketing http://weburbanist.com/2008/07/01/what-is-guerilla-marketing http:/www.creativeguerillamarketing.com/guerilla-marketing/122-must-see-guerilla-marketing-examples/ %24