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The Anatomy of Email Outreach

I 区 ANATOMY OF EMAIL OUTREACH Outreach marketing centers around creating and nurturing ongoing relationships by bringing other parties into your brand. Even with the recent rise of social media and in-app engagement, email remains one of the most potent ways to engage parties for your brand (if it's done right!). Step one DEFINE A GOAL Step two IDENTIFY TARGET AUDIENCE Building brand awareness Generating a sale • Obtaining a backlink - Surveying Engaging community Making an introduction Bloggers • Webmasters/site owners • Journalists and contributors • Academic, government, or non-profit members Sceps three- five REPEAT PROOFREAD TEST New Message To Seth Rogan From Jimmy McJimmy Site managers are more likely to be interested in comments about their content, even if you transition to your own pitch afterwards! Cc Ba Subject Regarding your 101 SEO Tips Article Whenever possible use full names. Many emails that start with generic introductions are never read. Be nice! Proof that you follow the site in question makes your inquiry more legitimate. Dear Seth Rogan, Istumbled upon your 101 SEO Tips (link) artīcle and have to say that it's the most comprehensive l've seen in the subject! I particularly liked the section on meta tags. Getting insight from someone who tweaks and tests this form of seo daily is invaluable to us readers. What is your name and why should you matter to your contact? Keep it short! My name is Jimmy McJimmy, and I'm the community manager at Conversion INC. (link) Using buttons or linked images is a proven way to increase engagement. It let's readers immediately know the core component of the email. CONVERSION INC. We used your article for the creation of an infographic on the same topic. We would love for you to take a look and let us know if you have any feedback. Feel free to share the graphic with your site's viewers, on social media, or so forth. Warm Regards, Jimmy McJimmy @jjmmyHandle (хх) (ххх)-(хх) Skype: JJmmy Jump right into what you want and provide a definitive course of action for the reader to take. Bold important steps. This is your value proposition. Don't let the absence of the readers preferred method of contact keep them from getting back in touch. Sans Serif- T - BIUA- E Send A BREAKING IT DOWN TIMING IS EVERYTHING Percentage of emails opened by time of day 8% 7% 6% 5% 4% 3% 2% 1% 12AM 1 2 3 4 5 6 7 8 9 10 11 12PM 1 2 3 4 5 61 8 9 10 11 Percentage of emails opened by day of the week 20% 15% 18% 5% 0% SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUBJECT LINES THAT GRIP Over 1/3 emails are opened based on only the subject line. Best Open Roates (60-87) WAst Open Roalesic134) 1 [COMPANYNAME] Sales & Marketing Newsletter 1 Last Minute Gift - We Have The Answer 2. Valentines - Shop Early & Save 10% 3. Give a Gift Certificate this Holiday 4 Valentine's Day Salon and Spa Specials! 5. Gift Certificates - Easy & Elegant Giving - Let Them Choose 6. Need More Advertising Value From Your Marketing Partner? Eye on the [COMPANYNAMEJ Update (Oct 31 - Nov 4) 3. [COMPANYNAME] Staff Shirts & Photos 4 [COMPANYNAMEJ May 2005 News Bulletin! 5 [COMPANYNAMEJ Newsletter - February 2006 6 [COMPANYNAME] Newsletter - January 2006 [*|FNAME|**|LNAME|* ] [COMPANYNAME] and [COMPANYNAMEJ Invites You! 8. Happy Holidays from [COMPANYNAME] 7 [COMPANYNAME] Pioneers in Banana Technology 8. [COMPANYNAMEJ Moves You Home for the Holidays 9 Renewal ATTENTION [COMPANYNAME] Staff! 10. ATTENTION [COMPANYNAME] West Staff! 10. Technology Company Works with [COMPANYNAME] on Bananas Efforts TIPS B2B TIPS Simply describe email contents. Nothing spammy in the least. WORDS THAT WORK: "Breaking" and "Alert" WORDS THAT DON'T: "Reports" "Forecast" and "Intelligence" NUMBER OF ATTEMPTS Percentage of responses by email attempt: Fifth email- 4% 10% Fourth email- First email 35% 21% Third email Your chances of a response are doubled by the third email, but drop off rapidly after that. 30% Second email THINK ABOUT THE SIZE OF YOUR MESSAGE (and site) Traffic Generated from Successful 0utreach 1 Big Time Blogger 6 Small-Time Bloggers equals the "large" traffic of one big time blogger MOST PITCHED VERTICALS LEAST PITCHED VERTICALS (Percentage of vertical receiving Over 300 pitches/day) Lifestyle: 26.1% Entertainment: 17.6% (Percentage of vertical receiving Under 10 pitches per day) Jobs: 18.9% Animals: 14.2% Tech: 15.2% Mobile App: 11.3% · Climate: 9.4% Pharma: 6.4% Reviews: 6.3% Business: 5.9% Boats: 9.4% Military: 9.4%· Education: 9.4% Relationships: 7.5%- Golf: 5.7% Events: 4.7%. Books: 5.9% Fashion: 5.5%- Consumer trends: 5.5% Local news: 5.5% finatly PLEASE JUST PLEASE AVOID THE FOLLOWING • Reaching out to media outlets or journalists not interested in your service. • Sending requests from generic email addresses. • Sending copy/paste messages. • Using poor grammar. • Never mention anything about a "link". • Forgetting to get familiar with your audience, or what your contacted site offers. borought to you by ONLINECOURSEREPORT.COM CITATIONS: www.zenspill.com/outreach-emails/ blog.wishpond.com/post/113876194838/9-email-hacks-guaranteed-to-increase-engagement mailchimp.com/resources/research/?_ga=1.29799871.1890848815.1441490352 www.convinceandconvert.com/convince-convert/15-email-statistics-that-are-shaping-the-future/ www.ringlead.com/blog/sales-stats-facts/ www.adestra.com/keywords-for-killer-subject-lines/ www.byreputation.com/Link-Building-Outreach-SEO_a/423.htm www.terakeet.com/insights/top-5-outreach-email-tips-for-your-2015-digital-marketing-strategy/ research.frac.tl/subject-line-open-rates-thank-you?submissionGuid3549f149c-5802-46b2-82a9-b401f0076add

The Anatomy of Email Outreach

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Outreach marketing centers around creating and nurturing ongoing relationships by bringing other parties into your brand. Even with the recent rise of social media and in-app engagement, email remains...

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