Anatomy of a Beacon

ANATOMY of a BEACON WHAT IS A BEACON? Beacons are Bluetooth Low Energy transmitters that bring proximity awareness to bluetooth enabled mobile devices IMMEDIATE NEAR FAR WHAT ARE BEACONS MADE OF? Bluetooth LE specification chipset Firmware BATTERY Coin Cell Battery (in case of battery powered beacons) CLASSIFICATION OF BEACONS BASED ON POWER SOURCE Battery powered Electromagnetic wave powered USB powered HOW DO BEACONS WORK? Beacons transmit signals that allow devices to determine their proximity to the beacon I AM HERE BEACON DETECTEL The beacon-enabled app wakes up and triggers an appropriate action WELCOME TO THE O TOP BEACON MANUFACTURERS GE LO Signal 360) ROXIMITY estimote FOOTMARKS kontoktio в GIMBAL" GLIMWORM ONYX BEACON Beacons O Radius Networks USE CASES OF BEACONS Proximity Marketing Indoor Navigation BUY Pushing contextual notifications with offers and Directing consumers within a certain venue content User Analytics Contactless Payments BILL $29 PAY Utilizing beacons to collect consumer data and analyze consumer behaviour Allowing customers to make hands-free payments ON THE BEACON BANDWAGON Retail Macy's deployed 4000 beacons across 786 U.S stores to capitalize on an offline data-driven retail experience *macys STORE Hillshire Brands saw 20x increase in purchase intent after having leveraged beacon messaging Hillshire BRANDS Stadiums MLB saw fan check-ins increase more than 2x after having pushed coupons through beacons MJOR LEIGUE BASERALL NFL used beacons to make a big push into geo-targeted mobile ads at the Super Bowl Events CES 2014 leveraged a beacon powered scavenger hunt to engage their visitors better CES SXSW 2014 festival leveraged beacons to speed up the check-in SW. process Theme parks Los Angeles Zoo uses beacons to provide their visitors an enhanced multimedia experience Los Angeles Zoo & Botanical Gardens Fluwel's Tulpenland leverages beacons to help visitors navigate with ease TULPENLAN Museums MUSEUM CITY ENEW YORK New Museum in New York city used beacons to simulate a virtual mine-field Groninger Museum uses beacons to share interactive media with visitors GRONINGER MUSEUM Beaconstac is a beacon-agnostic proximity marketing and analytics platform for developers Sources: Fierce Retail Washington Post www.beaconstac.com mobstac-Beaconstac