For social game developers, analyzing user behavioral data is a crucial process for optimizing the performance of their games. But what if the analytic process was itself a game? What if we took the twists and turns that analytics often leads developers down and created a game board out of it? Analytics, after all, is a series of if-then scenarios that often determines how far down the road towards success a game will travel. If your cost of acquisition is too high, for instance, you’ll need to fix it before proceeding. Or if your K-Factor is too low, you’ll need to take a step back and figure out where you got off track.
We took this idea and ran with it, and the result is what you see below — a game we call “Analytics Adventure.” Aside from being a lighthearted take on the analytics process, we hoped it would serve as a framework to help social game developers understand how analytics can help them, as well as providing a few benchmarks along the way.