Analytics in Action Research: How Organizations are Measuring Up on the Journey to ROI

Journey Toward Analytics ROI New study of analytics leaders finds increasing adoption across all industries, yet the path to ROI and actionable business intelligence remains elusive for many. Usage of analytics as primarily a predictive tool is up nearly Analytics adoption is up! 2 out of 3 threefold since 2009' 68% of executives are companies have hired senior talent in analytics committed to analytics However, ROI remains elusive. 50% say integration is a key challenge 0%% of executives 58% are unclear of business 47% outcomes Only struggle to find the right internal talent 1 out of 5 companies are very satisfied with the business outcomes from existing analytics programs Three Milestones to Analytics Success in 2013 1. Performance Processes Organizations Only 1 out of 5 integrate across the enterprise must move from piecemeal, tactical use of analytics to strategic, integrated adoption 28% use both Uses vary and lack alignment to business processes: Companies are split on primary use of data 29% use retrospectively 33% use predictively 2. Technology Only 2 out of 5 believe their current analytics programs are able to identify actionable data Harness technology to maximize business value of data Half are concerned about the accuracy of the data 3. Skills Partner and source for success. 6 out of 10 will partner with external resources to leverage analytics ROI Changing technology and market competition requires balancing the right internal 77% partner for data collection 74% partner for data integration structure and external resources for success. 72% partner to assess outcomes from data Learn more about the Journey to Analytics ROI bit.ly/JourneyToROI City officials in Rio de Janeiro use analytics to track municipal maintenance, cutting citizen complaints by up to 46% Lawson's, a retailer, instituted a loyalty program using analytics to maximize shelf space and generate $12.5M in profits accenture High performance. Delivered. 'Data from a survey conducted by Coleman Parkes Research for and on behalf of Accenture © 2013 Accenture All dights reserved