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Analysis of Australian E-commerce Statistics

AUSTRALIAN E-commerce Statistics of Australian Population 94% has access to Internet - Out of which 79% go online every day and 60% multiple times a day. Estimated Australian Users on Popular Social Networks Social Networks Estimated Number of Users facebook 10,968,120 twitter 1,800,000 Linked in 2,200,000 tumblr. 1,200,000 Pinterest - 510,000 myspace 420,000 Gender Breakdown 2,996 • Pages Viewed Per Month 2,681 81 Number of Sessions 76 82:00 ....... Time Spent Online Per Month.--- 73:05 Australian Ecommerce Sales (in Billions) $37.1 $33.0 $30.2 $27.0 2010 2011 2012 2013 Ecommerce Spending per Online consumer in Australia $2,011 $2,108 $1,789 $1,724 $1,749 $1,416 $1,048 2006 2007 2008 2009 2010 2011 2012 Age group 73% of online users from age group 35-44 have shopped online. 18-24 25-34 35-44 45-54 55-64 65+ 61% 69% 73% 65% 52% 40% Popular Categories Purchased Online by Online Buyers 74% Travel / Accommodation 34% Jewelry Computers/ 31% Softwares Clothes/ 45% CD/Music/ DVD +++ Sports 29% Equipment 21% Electrical Goods 21% Stocks/ 70 Insurance 13% Food/ Groceries 9% Betting Medical 6% Items Lotteries/ 8% Home Furnishing 3% Other Frequency of Online Purchases ( Per 6 months) checkout % of Online Consumer (Major Cities) (Inner Regional) (Outer Regional) (Remote)(Outer Regional) % of Online Consumer % of Online Consumer % of Online Consumer % of Online Consumer Number of Orders Placed (Australia) 1-5 Times 52% 52% 52% 52% 52% 6-10 Times 25% 26% 25% 25% 27% 11-15 Times 10% 10% 10% 6% 16% 16+ Times 13% 12% 13% 16% 5% Most Popular Payment Methods 9% Other PayPal 12% Money Transfer 70 Services (Paypal) 53% Credit Cards and PayPal Money Transfer Services ( Paypal) 25% Credit Card Where are Australians Purchasing From Most often from 19% Overseas Sites 53% Most often from Australian E-commerce Sites Equally from 29% Australian and Overseas Site Top 10 Online Retailers in Australia (courtesy – Smartcompany.com.au) *BIG W Booktopia A Book I Buyers' Paradise WE SELL FOR LESS FINITENTINE WE catch brandsExclusive dav ODealsDirect get wines dick smith direct Group.com.au Talk to the Techxperts THE GOODGUYS DISCOUNT WAREHOUSES O Harvey Norman Designed and Compiled by ompetitions Source http://www.ecommercereport.com.au/australian-online-commerce-to-hit-37billion-by-2013/ http://www.smartcompany.com.au/internet/20111103-16-ecommerce-superstars.html http://engage.acma.gov.au/commsreport/e-commerce/ http://blog.marginmedia.com.au/Our-Blog/bid/83708/Australian- Internet-and-Social-Media-Statistics-May-2012

Analysis of Australian E-commerce Statistics

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