These graphics were produced for an internal presentation for AMV BBDO. They highlight the different roles that AMV plays in certain campaigns - either Centralised, Lead or Local. Depending on what th...
e campaign is, a different animation would be shown.
Where AMV takes the lead on global copy and strategy as well as taking full responsibility for all adaptation and supply to local markets.
Where AMV is responsible for the global strategy which is then implemented by the local agencies.
Where AMV is responsible for UK copy and strategy only, however local agencies have then decided to adopt our strategy/creative for their own market.
Did you work on this visual? Claim credit!