AMV BBDO // How We Do It
shared by ncoghlan on Sep 25
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These graphics were produced for an internal presentation for AMV BBDO. They highlight the different roles that AMV plays in certain campaigns - either Centralised, Lead or Local. Depending on what th...
e campaign is, a different animation would be shown.
Centralised:
Where AMV takes the lead on global copy and strategy as well as taking full responsibility for all adaptation and supply to local markets.
Lead:
Where AMV is responsible for the global strategy which is then implemented by the local agencies.
Local:
Where AMV is responsible for UK copy and strategy only, however local agencies have then decided to adopt our strategy/creative for their own market.
Source
http://www.n...w-We-Do-ItCategory
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