These graphics were produced for an internal presentation for AMV BBDO. They highlight the different roles that AMV plays in certain campaigns - either Centralised, Lead or Local. Depending on what the campaign is, a different animation would be shown. Centralised: Where AMV takes the lead on global copy and strategy as well as taking full responsibility for all adaptation and supply to local markets. Lead: Where AMV is responsible for the global strategy which is then implemented by the local agencies. Local: Where AMV is responsible for UK copy and strategy only, however local agencies have then decided to adopt our strategy/creative for their own market.