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Amplified! Cranking Your Content Up to 11

AMPLIFIED wCnanking Youn Content Up to 11 THE STADIUM'S PACKED AND YOUR CONTENT ROCKS, BUT NOBODY'S HEARING THE MUSIC! A SOLID CONTENT MARKETING STRATEGY NEEDS TO ACCOUNT FOR AMPLIFICATION AS WELL. Yet when marketing content, content creation accounts for only 20% -30% 84% of the budget. 70% -80% of marketers who say they are ineffective at content marketing said they have no documented sharing strategy. goes to content amplification. YOU MUST INVEST TIME IN AN EFFECTIVE SHARING STRATEGY! WHY AMPLIFY? You'ne Not the Rock Stan You Think You Ane EVEN IF YOUR CONTENT IS GREAT, THE COMPETITION IS FIERCE. 4,000,000,000 - 144,000,000 SHARES ON FACEBOOK EVERY EMAILS SENT 24 45,000,000 499,860 HOURS PHOTOS UPLOADED TO ENTRIES POSTED FLICKR AND INSTAGRAM ON WORDPRESS YOU NEED More THAN JUST GOOD CONTENT TO STAND OUT! Amplification Goes Beyond Shaning GOOD CONTENT IS CONTENT THAT PERFORMS BEYOND JUST GETTING SHARED. THINK ABOUT... 2$ LINKS BRAND AWARENESS SALES LEADS ENGAGEMENT SET AMPLIFICATION GOALS BEFORE YOU PUBLISH Setting amplification goals will help focus your content's... ntuntyny antaranaa aaanaaa tunytur ataranata And most impontantly.. naaraaa STRUCTURE VOICE AND TONE AUDIENCE Play To Youn Audience DON'T FIND AN AUDIENCE FOR EXISTING CONTENT. DEVELOP CONTENT FOR AN EXISTING AUDIENCE. LOOK AT THESE KEY METRICS TO UNDERSTAND YOUR TARGET AUDIENCE... A Where they go to get information Who they trust, respect, and admire How they prefer to consume content Longform or short? Written or visual? NEVER FORGET YOUR TRUEFANS Don't neglect fans you alneady have. Remanketing is a gneat way to boost convensions. Concent REMARKETING VIA GOOGLE SOLD OUT TICKET ADWORDS CAN INCREASE 300% -400% SOLD OUT SOLD OUT WITH REMARKETING YOU Find your most Connect with your target audience and potential customers more likely to convert. successful customer Expand your reach segments to deliver targeted ads and content. RESPECT THE CLASSICS find Influencens in youn niche that have lange followings TOOLS TO FIND INFLUENCERS FOLLOWERWONK TWELLOW This Moz app uses Twitter analytics to find the network's top influencers. >> Twellow analyzes Twitter influencers and organizes them into categories based on interest groups. ALLMYPLUS TOPSY This site allows you to search a specific subject, post, or individual to track influencers and viral content on Google Plus. Find popular aged content and track who originally published or promoted it. KNOW YOUR OPTIONS Thene ane multiple avenues fon amplification... OWNED MEDIA PAID MEDIA Blog Company Blogs Twitter Promotions Facebook Page Post Ads Your Business or Personal Website Targeted Linkedin Your Social Posts Profiles Reddit Advertisements Email Lists Content Amplification Agencies (CAA) DON'T BE AFRAID TO SELL OUT! IN 2013, 77% OF FACEBOOK PAGES' FOUND THEIR WIDEST AUDIENCE THROUGH PROMOTED POSTS. SOURCES: TollFreeforwarding.com http://www.iacquire.com/blog/contentamplification http://www.slideshare net/bradtrostweb/deathtobulishit http://contentrmarketinginstitute.com/2013/10/2014b2bconterntmarketingresearch http://www.blastam.com/blog/index php/2013/04/googleremarketingboostsconversion/ http://www.socialbakers.com/blog/1901 paidcontert mprwww.birandpoint.com/helpyourcontentmarketio http://www.mediapost.com/publications/article/216338/theriseofthecontentamplificationagencyhtmie kingpromotedpostsvsorganicreach doutfromthecrowdwithamplification http://www. gryffin. 000

Amplified! Cranking Your Content Up to 11

shared by gryffin on Jun 26
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Even when you hear the crowd calling your name, we all know they could be louder! So, follow these steps to amplify and crank up your content for strengthening.

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