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America’s Most Caffeinated Cities

America's Most Caffeinated Cities Coffee ONE COFFEE SHOP Anchorage, AK PER 10,000 PEOPLE Cplainistudios 5.9 per 10,000 people Seattle/ Tacoma, WA Visualized by Explainlt Studios.com 20.3 per 10,000 people Portland, OR Spokane, WA 15.0 per 10,000 people 12.0 per 10,000 people Eugene, OR Boise, ID 8.8 per 10,000 people 6.9 per 10,000 people Denver, CO San Francisco/ Sacromento/ Oakland/ San Jose, CA Stockton/ Modesto, CA 12.4 per 10,000 people CNBC.com" and NPD 6.4 per 10,000 people 5.8 per 10,000 people Group provided the raw data of cities with the most coffee Austin, TX shops (July 2011). San Diego, CA In this graphic, Explainit Studios converts that data into "coffee shops per 10,000 people" and 2.5 per 10,000 people Honolulu, HI 3.5 per 10,000 people 2.4 per 10,000 people maps it so it's more visial, insightful and interesting! *Link to the original CNBC story: http://bit.ly/cnbc-coffee Source for population data: U.S. Census Bureau

America’s Most Caffeinated Cities

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CNBC.com published the following data from NPD Group (July 2011) in an effort to reveal “America’s Most Caffeinated Cities,” with ranking based on each city/metropolitan region’s total # of co... ffee shops: 12. San Francisco/Oakland/San Jose – 1,379 coffee shops 11. Honolulu – 229 coffee shops 10. Austin, Texas – 199 coffee shops 9. San Diego – 455 coffee shops 8. Sacramento/Stockton/Modesto, Calif. - 556 coffee shops 7. Eugene, Ore. – 138 coffee shops 6. Denver – 743 coffee shops 5. Spokane, Wash. – 251 coffee shops 4. Boise, Idaho – 143 coffee shops 3. Portland, Ore. – 876 coffee shops 2. Anchorage, Alaska – 172 coffee shops 1. Seattle/Tacoma – 1,640 coffee shops Problems with the CNBC report: First, a city’s total number of coffee shops alone isn’t meaningful without the context of knowing how many people are in that city. Second, the data above is hard to interpret. It’s not visual or interesting. Third, something in the data from CNBC’s story feels fishy. It’s hard to believe Eugene, OR (pop 156,185) has more coffee shops (138) than unmentioned Chicago (pop 2.6 million) and New York City (8.1 million), as well as lots of others. We didn’t attempt to solve or fact check this, but it seems noteworthy. SOLUTIONS: First, figure out a metric that is meaningful and easy to understand. In this case, we chose the # of coffee shops per 10,000 people in each city. U.S. Census Bureau provided the population figures. Thanks to the abacus in our office, the math was simple. Second, how to make it visual and easy to understand? Since we’re comparing cites, mapping was the obvious choice. Using an image of a coffee shop to represent each one per 10,000 people enables viewers to quickly glance at the graphic and easily see which cities are the most caffeinated.

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ExplainIt Studios