Amazing Printing Infographic - Hannanprint

Why Print is an effective advertising medium We are living in a digital world. Which is why people yearn for printed communications. Here are the top findings that prove it! 67% of people's online searches are driven by printed marketing" *Ipsos US Direct mail boasts a Email's average response rate is 4.4% .12% response rate* *Response Rate 2012 Report, The Direct Marketing Association 区区 Unlike commercial email, almost 2/3 of standard mail is read or looked at. TUSA Today, February 7, 2013, Bell tolls for the US mail as we know it. Compared to digital, millenials see print on paper as: easier to keep 88% 78% more official confidential 82% 74% more trusted safer/more secure *TRU, Millenial Paper Usage and Attitudes, March 2012 of people trust paper based 63% advertising over intermet and television advertising* of Australians read paper 70% catalogues as opposed to 11% reading online catalogues" of consumers prefer mail for receiving product 73% announcements or offers compared to 18% from email* #Data from twosides.org.au hannanprint.com.au HANNANPRINT