Allstate Fanfest Digital, Social, and Mobile Strategy

2013 EAN FEST DIGITAL, SOCIAL, AND MOBILE STRATEGY GOALS AN ACTIONS RESULTS Allstate. NEW ORLEANS BY THE NUMBERS facebook O search for people, places and things CUSTOMIZED FACEBOOK APP integrated FUN. livestream & full-length VOD, photos, and tweets all in one place. Photos and tweets were collected and streamed via the 6 Like EXTEND THE REACH Allstate @ Allstate. UNTIL \FAN FEST 22 : 13 : 45 14,648 THE SHOW 200,000 DAYS HOURS MINS 9.00 NEW ORLEANS of Allstate's onsite Fan Fest activation as part SUGARBOUL Watch Grammy Nominated FUN. Live From New Orleans right here on Tuesday January 1", 2013 at 8pm EST \FAN FEST TWEET #ALLSTATEFANFEST #31 LOREM QIPSUM Feeling lucky to be a part of the (potential) celebration. Cheersl of its Sugar Bowl sponsorship. #ALLSTATEFANFEST hashtag 11 hours ago - repy - retwect - tavonte PEOPLE impressions on Google+, Pinterest, and Tumblr LOREM QIPSUM Feeling lucky to bo a part of the (potential) celebration. Cheers! total tweets 11 hours ago reply retweet favorile For 2 Days Fan Fest Attracts More than 25,000 People LOREM @IPSUM Feeling lucky to be a part of the (potential) celebration. Cheers! Feeling lucky to be a part of the (potential) celebration. Cheers! 11 hours ago reply retweet favorite tweets П :: vimeo 1,350 5,362 streamed through customized Facebook 7.2 M the rank of hashtag #allstatefanfest on the date of concert Integrated exclusive Our exclusive VIP community and watch Grammy" nominated FUN. live from New Orleans right here! tweets from influencers worldwide contributors JOIN influencer impressions app MALERTS FUNCTIONALITY into the Facebook app Bring a much larger NATIONAL AUDIENCE 14.7 M 15,133 leads to mobile, VIP community from Facebook fan page 827,928 иnique mobile site views to a local event via our total impressions custom DSM strategy and ежесution. Submit 1 ,000 987,100 20.6 M NEW ORLEANS GRAMMY NOMINATED FUN. VIP LIVE FROM NEW ORLEANS 1/1/13 @8PM EST fan-generated photos on Instagram and Twitter total video views total reach mAlert allows fans to input info in the Facebook app, press SUBMIT, and receive a mobile opt-in, messaging, and content – building out an COMMUNITY Turn show attendees into EVENT EXCLUSIVE ALLSTATE VIP MOBILE COMMUNITY BY THE DOLLAR 23 AMBASSADORS for global fans, expanding the audience егропеntially. $367,735 EMV, or Earmed Media Value, quantifies publicity gained through all channels except paid advertising. Total EMV : f 23 Created #ALLSTATEFANFEST hashtag to use across social $13,500 $37,735 $109,500 $207,000 media and embed in all content. EMV EMV EMV EMV Extend reach and relevance FAN FEST ballstatefantest #aliaiatefentest with WEBISODES featuring exclusive content. FAN FEST Allstate Fan Feat 2013 w FUN. Webisode One Allstate Fan Fest 2013 w/ FUN. Webisode Two Produced four-part WEBISUDE series that aired each week between the livestream and on-demand NEW ORLEANS #allstatefanfest alistateferfest release Grammy weekend Allstate Fan Fest 2013 w/ FUN. Webisode One* Allstato Fan Foat 2013 w FUN. Webisodo Three Allstate Fanfest 2013 w FUN. Webisode Four from ones0ene ente @000 influencer tweets retweets impressions blog posts