All About the Junk Mail

All About the Junk Mail FALOOK AT THE NUMBERS: JUNK MAIL IN THE U.S. ACCOUNTS FOR OVER 100,000,000,000 PIECES OF MAIL EACH YEAR. (ABOUT 30% OF ALL THE MAIL DELIVERED IN THE WORLD.) THE RESPONSE RATE IS LESS THAN 2% ACCORDING TO THE USPS: DIRECT MAIL VOLUME OVER THE YEARS HAS SNOWBALLED. 1980 1990 2000 30 60 90 (BILLION PIECES OF MAIL) FISIT SUCCESSFUL? APPROXIMATELY 44 PERCENT OF JUNK MAIL GOES TO LANDFILLS UNOPENED. HOUSEHOLDS ONLY AVERAGE ONE PERSONAL CORRESPONDENCE EACH WEEK MMMMMN COMPARED TO ALMOST 18 PIECES OF JUNK MAIL. A RESPONSE RATE OF <0.25% FOR THE 500 MILLION U.S. CREDIT CARD SOLICITATIONS THAT ARE MAILED MONTHLY. IS CONSIDERED ACCEPTABLE FWHAT IS THE COST? IT COSTS $550 MILLION YEARLY TO TRANSPORT JUNK MAIL AMERICANS PAY & $370 MILLION ANNUALLY TO DISPOSE OF JUNK MAIL EVERY YEAR: THAT DOESN'T GET RECYCLED. AS WELL AS: ABOUT 100 MILLION TREES 28,000,000,000 GALLONS OF WATER ARE WASTED TO PRODUCE AND RECYCLE JUNK EACH YEAR. ARE CUT DOWN TO MAKE JUNK MAIL THE EQUIVALENT OF CLEARCUTTING ALL OF ROCKY MOUNTAIN NATIONAL PARK EVERY 4 MONTHS. ON AVERAGE, AMERICANS SPEND 8 MONTHS DEALING WITH JUNK MAIL THAT INCLUDES: IN THE COURSE OF THEIR LIVES. (THAT'S 70 HOURS A YEAR) 848 PIECES OF JUNK MAIL PER YEAR. .USING 6.5 MILLION TONS OF PAPER. THERE ARE 51,548,000 METRIC TONS OF GREENHOUSE GASES CREATED EACH YEAR BY JUNK MAIL. THAT IS THE EQUIVALENT OF ANNUAL EMISSIONS FROM M 9,372,000 VEHICLES AND BY 2010 ALMOST 50 PERCENT OF THE SOLID MASS THAT MAKES UP OUR LANDFILLS IS EXPECTED TO BE PAPER AND PAPERBOARD WASTE. 66 That's what mail is. Without bills, magazines and junk mail, there is no mail. 77 - JERRY SEINFELD SOURCES: DONOTMAIL.ORG & GLOBALJUNKMAILCRISIS.ORG All About the Junk Mail FALOOK AT THE NUMBERS: JUNK MAIL IN THE U.S. ACCOUNTS FOR OVER 100,000,000,000 PIECES OF MAIL EACH YEAR. (ABOUT 30% OF ALL THE MAIL DELIVERED IN THE WORLD.) THE RESPONSE RATE IS LESS THAN 2% ACCORDING TO THE USPS: DIRECT MAIL VOLUME OVER THE YEARS HAS SNOWBALLED. 1980 1990 2000 30 60 90 (BILLION PIECES OF MAIL) FISIT SUCCESSFUL? APPROXIMATELY 44 PERCENT OF JUNK MAIL GOES TO LANDFILLS UNOPENED. HOUSEHOLDS ONLY AVERAGE ONE PERSONAL CORRESPONDENCE EACH WEEK MMMMMN COMPARED TO ALMOST 18 PIECES OF JUNK MAIL. A RESPONSE RATE OF <0.25% FOR THE 500 MILLION U.S. CREDIT CARD SOLICITATIONS THAT ARE MAILED MONTHLY. IS CONSIDERED ACCEPTABLE FWHAT IS THE COST? IT COSTS $550 MILLION YEARLY TO TRANSPORT JUNK MAIL AMERICANS PAY & $370 MILLION ANNUALLY TO DISPOSE OF JUNK MAIL EVERY YEAR: THAT DOESN'T GET RECYCLED. AS WELL AS: ABOUT 100 MILLION TREES 28,000,000,000 GALLONS OF WATER ARE WASTED TO PRODUCE AND RECYCLE JUNK EACH YEAR. ARE CUT DOWN TO MAKE JUNK MAIL THE EQUIVALENT OF CLEARCUTTING ALL OF ROCKY MOUNTAIN NATIONAL PARK EVERY 4 MONTHS. ON AVERAGE, AMERICANS SPEND 8 MONTHS DEALING WITH JUNK MAIL THAT INCLUDES: IN THE COURSE OF THEIR LIVES. (THAT'S 70 HOURS A YEAR) 848 PIECES OF JUNK MAIL PER YEAR. .USING 6.5 MILLION TONS OF PAPER. THERE ARE 51,548,000 METRIC TONS OF GREENHOUSE GASES CREATED EACH YEAR BY JUNK MAIL. THAT IS THE EQUIVALENT OF ANNUAL EMISSIONS FROM M 9,372,000 VEHICLES AND BY 2010 ALMOST 50 PERCENT OF THE SOLID MASS THAT MAKES UP OUR LANDFILLS IS EXPECTED TO BE PAPER AND PAPERBOARD WASTE. 66 That's what mail is. Without bills, magazines and junk mail, there is no mail. 77 - JERRY SEINFELD SOURCES: DONOTMAIL.ORG & GLOBALJUNKMAILCRISIS.ORG All About the Junk Mail FALOOK AT THE NUMBERS: JUNK MAIL IN THE U.S. ACCOUNTS FOR OVER 100,000,000,000 PIECES OF MAIL EACH YEAR. (ABOUT 30% OF ALL THE MAIL DELIVERED IN THE WORLD.) THE RESPONSE RATE IS LESS THAN 2% ACCORDING TO THE USPS: DIRECT MAIL VOLUME OVER THE YEARS HAS SNOWBALLED. 1980 1990 2000 30 60 90 (BILLION PIECES OF MAIL) FISIT SUCCESSFUL? APPROXIMATELY 44 PERCENT OF JUNK MAIL GOES TO LANDFILLS UNOPENED. HOUSEHOLDS ONLY AVERAGE ONE PERSONAL CORRESPONDENCE EACH WEEK MMMMMN COMPARED TO ALMOST 18 PIECES OF JUNK MAIL. A RESPONSE RATE OF <0.25% FOR THE 500 MILLION U.S. CREDIT CARD SOLICITATIONS THAT ARE MAILED MONTHLY. IS CONSIDERED ACCEPTABLE FWHAT IS THE COST? IT COSTS $550 MILLION YEARLY TO TRANSPORT JUNK MAIL AMERICANS PAY & $370 MILLION ANNUALLY TO DISPOSE OF JUNK MAIL EVERY YEAR: THAT DOESN'T GET RECYCLED. AS WELL AS: ABOUT 100 MILLION TREES 28,000,000,000 GALLONS OF WATER ARE WASTED TO PRODUCE AND RECYCLE JUNK EACH YEAR. ARE CUT DOWN TO MAKE JUNK MAIL THE EQUIVALENT OF CLEARCUTTING ALL OF ROCKY MOUNTAIN NATIONAL PARK EVERY 4 MONTHS. ON AVERAGE, AMERICANS SPEND 8 MONTHS DEALING WITH JUNK MAIL THAT INCLUDES: IN THE COURSE OF THEIR LIVES. (THAT'S 70 HOURS A YEAR) 848 PIECES OF JUNK MAIL PER YEAR. .USING 6.5 MILLION TONS OF PAPER. THERE ARE 51,548,000 METRIC TONS OF GREENHOUSE GASES CREATED EACH YEAR BY JUNK MAIL. THAT IS THE EQUIVALENT OF ANNUAL EMISSIONS FROM M 9,372,000 VEHICLES AND BY 2010 ALMOST 50 PERCENT OF THE SOLID MASS THAT MAKES UP OUR LANDFILLS IS EXPECTED TO BE PAPER AND PAPERBOARD WASTE. 66 That's what mail is. Without bills, magazines and junk mail, there is no mail. 77 - JERRY SEINFELD SOURCES: DONOTMAIL.ORG & GLOBALJUNKMAILCRISIS.ORG All About the Junk Mail FALOOK AT THE NUMBERS: JUNK MAIL IN THE U.S. ACCOUNTS FOR OVER 100,000,000,000 PIECES OF MAIL EACH YEAR. (ABOUT 30% OF ALL THE MAIL DELIVERED IN THE WORLD.) THE RESPONSE RATE IS LESS THAN 2% ACCORDING TO THE USPS: DIRECT MAIL VOLUME OVER THE YEARS HAS SNOWBALLED. 1980 1990 2000 30 60 90 (BILLION PIECES OF MAIL) FISIT SUCCESSFUL? APPROXIMATELY 44 PERCENT OF JUNK MAIL GOES TO LANDFILLS UNOPENED. HOUSEHOLDS ONLY AVERAGE ONE PERSONAL CORRESPONDENCE EACH WEEK MMMMMN COMPARED TO ALMOST 18 PIECES OF JUNK MAIL. A RESPONSE RATE OF <0.25% FOR THE 500 MILLION U.S. CREDIT CARD SOLICITATIONS THAT ARE MAILED MONTHLY. IS CONSIDERED ACCEPTABLE FWHAT IS THE COST? IT COSTS $550 MILLION YEARLY TO TRANSPORT JUNK MAIL AMERICANS PAY & $370 MILLION ANNUALLY TO DISPOSE OF JUNK MAIL EVERY YEAR: THAT DOESN'T GET RECYCLED. AS WELL AS: ABOUT 100 MILLION TREES 28,000,000,000 GALLONS OF WATER ARE WASTED TO PRODUCE AND RECYCLE JUNK EACH YEAR. ARE CUT DOWN TO MAKE JUNK MAIL THE EQUIVALENT OF CLEARCUTTING ALL OF ROCKY MOUNTAIN NATIONAL PARK EVERY 4 MONTHS. ON AVERAGE, AMERICANS SPEND 8 MONTHS DEALING WITH JUNK MAIL THAT INCLUDES: IN THE COURSE OF THEIR LIVES. (THAT'S 70 HOURS A YEAR) 848 PIECES OF JUNK MAIL PER YEAR. .USING 6.5 MILLION TONS OF PAPER. THERE ARE 51,548,000 METRIC TONS OF GREENHOUSE GASES CREATED EACH YEAR BY JUNK MAIL. THAT IS THE EQUIVALENT OF ANNUAL EMISSIONS FROM M 9,372,000 VEHICLES AND BY 2010 ALMOST 50 PERCENT OF THE SOLID MASS THAT MAKES UP OUR LANDFILLS IS EXPECTED TO BE PAPER AND PAPERBOARD WASTE. 66 That's what mail is. Without bills, magazines and junk mail, there is no mail. 77 - JERRY SEINFELD SOURCES: DONOTMAIL.ORG & GLOBALJUNKMAILCRISIS.ORG