Alec Baldwin vs. Rachel Maddow

DIDIT PRESENTS *** CELEBRITY SOCIAL MEDIA BOUT * * * WHO'S GOT stCIAL MEDA STRENGTH? BALDWIN SOCIAL MEDIA ALEC * VS. * RACHEL MADDOW http://bit.ly/alecvsrachel THE TALE OF THE TAPE EFFECTIVE SOCIAL STRENGTH BY PLATFORM Alec Baldwin and Rachel Maddow have been dusting it up lately in the newspaper headlines, and we're sure that we've not heard the last from these two outspoken celebritiesm on social channels. We used our exclusive Social Media Analysis tool, pointed it at Twitter and Facebook, took a data snapshot, and here's what we got back: EFFECTIVE SOCIAL STRENGTH BY PLATFORM Rachel Maddow, with 2,850,000 followers. out-indexes Mr. Baldwin on Twitter (with 1,101,600 followers) by 258 percent, giving her a 0.72 Follow- share, vs. Mr. Baldwin's 0.28. TWITTER FOLLOWERS FACEBOOK LIKES ALEC BALDWIN On Facebook, Ms. Maddow is also way ahead. She scored 1,191,408 likes, vs. Mr. Baldwin's relatively paltry 17,691. RACHEL MADDOW 1250000 2500000 3750000 5000000 COMBINED METRIC: TWITTER FOLLOWERS + FACEBOOK LIKES RACHEL MADDOW TWEETSHARE FOLLOWER TO FOLLOWER RATIO : EXCLUSIVITY ALEC BALDWIN Tweetshare measures the relative messaging amplitude of any two competitors, and here, Mr. Baldwin had the clear advantage. While Ms. Maddow was no slouch terms of limited-character media, tweeting 2,586 times, Mr. Baldwin's 9,175 tweets are testament to his cyber-loquacity. A-list celebrities tend to have very high FFR (Follower to Follower Ratios) - an FFR of 100 indicates that a given persona follows only 1 person for every 100 people who follow them. 22% 1,769 2,353 78% WINNER: RACHEL MADDOW Well, Rachel Maddow has a much larger social media "footprint" than Alec Baldwin, enjoying a two-to-one advantage on Twitter and an almost 100 percent advantage on Facebook. On Twitter Alec is twice as "loud" as Rachel, tweeting a lot more than she does but your chances of a social response are also much lower.