Agency Compensation in China

CHINA AGENCY SCOPE AGENCY COMPENSATION 2014 R3: GC 3. METHODOLOGY R3's 5th survey of agencies in China involved face-to-face interviews with senior marketers covering 971 agency relationships 341 230 243 157 Marketers on Marketers on Marketers on Marketers on ADVERTISING MEDIA AGENCIES DIGITAL AGENCIES MARKETING AGENCIES SERVICES AGENCIES COMPENSATION METHODS Amongst advertising agencies, there has been a major move from Commission to fees. But China still has the highest percentage of Project Based relationships in the world. ОФ 37.1% PROJECT BASED 55.8% FEE RETAINER ||4 %24 4.2% COMMISSION * Base: 314 relationships analyzed in 2014 (Non response: 8.3%) R3 GC in www.rthree.com @R3WW || %24