Age of User: What's The Difference in Media Use?

Doos age affectmeda use? Digital Vs. Print Sacial Traditinal Media WHAT'S THE DIFFERENCE? People of all ages consume media, albeit in different ways. But what are the common differences in usage between demographics? { SOCIAL IS POPULAR IN ALL AGE GROUPS } 91% of online adults say they access social media at least once a month. 74% of online adults age 65 and older access social media at least once a month, up from just 22 percent in 2008. WHO CONSUMES THE MOST TRADITIONAL MEDIA? Adults age 50 and older spend 34% more time reading newspapers than the average newspaper reader. This older cohort also spends more time than average reading magazines, watching television and using eReaders. HOW CAN CONSUMERS BE REACHED? Among young adults ages 18 to 34, mobile phones now tie with televisions when it comes to reach, with each platform reaching 94% of adults in this age cohort in a given week. HOW DO THEY ACCESS DIFFERENT MEDIA? 59%3 of adults say they email from at least two different devices during a seven-day period. Nearly one-third of adults under age 35 email from three or more devices each week. Tablets and mobile phones are seriously competing with traditional computers when it comes to surfing the web. 20% of young adults visit websites from four different devices in a week, as do nearly 25% of adults ages 35 to 49. HOW DO DIFFERENT GROUPS COMMUNICATE? (48%) (3,853) 15% During a typical month, say that a conversation smartphone owners ages 18 to 24 send 2,022 text meaningful as a phone messages and receive 1,831, for a combined total of 3,853 Social media captured 15% of all U.S. Internet visits in December 2012. Facebook was the top-visited Website texts. With every subsequent overall and accounted for 79.1 billion total U.S. visits in 2012. of adults ages18 to 24 via text message is as call. A similar share of adults ages 25 to 34 feel the same way. age bracket, the number of text messages drops by 40%. Sources: http://www.experian.com/assets/marketing-services/reports/2013-digital-marketer-download.pdf?SP_MID=768&SP_RID=681262 The Connected Consumer in 2013 Study- SocialTwist CICeron We Build Brand Advocacy. IL II IL п п