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The Age of Personalization: Adapting To Consumers' Mindsets ...

TheAGE of Personalization 1JOE Mindy TECHNOLOGY that allows for personalization and self-expression is the new trend. Some of the most popular sites and apps out there - from personal finance, to music, to job searching - are successful because they use your likes and dislikes to personalize your user experience. Personal Finance Websites that help create tailored budgets for your finances abound mint • Helps you set a budget, track goals, and suggests ways to help you save based on your spending habits Mobile Phones ... .... Apps to personalize your strategy for achieving goals Lose It! (iPhone App ) • Recommends a calorie "budget" based on your current states and the amount of weight you'd like to lose each week Web Shops Many online shopping sites will take all of your recently viewed items and come up with recommendations of what else you might like based on those items (or what might go well with what you are buying). Amazon saves your recent browsing history and will show you "Customers Who Bought Items in Your Recent History Also Bought." So, it makes recommendations based on what you have been searching/seem interested in. amazon.com Music & Movies Personalized internet radio service that helps you find new music based on your old and current favorites. PANDORA • 100 MILLION registered users ( July 2011) NETFLIX shows they've Members can rate the movies and watched through their TV or on the Netflix website. Netflix takes these ratings and pairs them with billions of other ratings by other Netflix members to accurately predict movies and TV shows members will enjoy. OL Search & Career RESUNATE Uses your Myers-Briggs® personality type to provide customized feedback to improve your job application. Resunate also provides a personality breakdown of any job description - so you better understand how to edge out your competition. There are 16 possible Myers-Briggs® personality types based on these 4 preference pairs: EXTROVERT or INTROVERT PERSONALITY SENSING or INTUITION BREAKDOWN THINKING or FEELING for a JUDGING or PERCEIVING SOFTWARE ENGINEER at ISTP 9.1 INTP 9.1 ESTJ 9.9 Google INTJ 7.6 ENTJ 5.9 ISTJ 19.4 INFP 5.4 ENTP 5.4 ENFJ 1.3 ESTP 5 ESFP 2.1 ISFJ 5 INFJ 2.6 ESFJ 4.5 ENFP 4.4 ISFP 3.3 SOURCES: Mashable.com/Business • Time.com • TechCrunch.com • MBTI® Manual: A Guide to the Development and Use of the Myers-Briggs Type Indicator® Instrument, Third Edition • Analyzed job description: http://tinyurl.com/Google-jobs- softwareengineer • Resunate.com

The Age of Personalization: Adapting To Consumers' Mindsets ...

shared by kcatoto on Jan 24
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The infographic illustrates some of the companies and services that have already introduced the world to the age of personalization. Welcome to the new era of Interactive You!

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Resunate

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Business
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