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Africa Mobile Penetration & M-Commerce Usage

Africa Mobile Penetration & M-Commerce Usage



Mobile Penetration







Percentage of mobile owners compared to population across different regions







97% North America



100% Latin America



126% Western Europe



123% Central & Eastern Europe



55% of Mobile Penetration in Africa



96% Middle East



70% India



69% China



82% Rest of Asia-Pacific







Mobile Subscriptions



Number of mobile phone subscriptions across different regions - data are in million







1,050 - Rest of Asia-Pacific



937 - China



860 - India



610 - Africa



610 - Latin America



595 - Central & Eastern Europe



519 - Western Europe



324 - North America



244 - Middle East







Africa is the fourth region for number of mobile subscriptions







Smartphone Penetration



Percentage of smartphone ownership and growth projection across different regions







Asia-Pacific 44% +26%



North America 31% +14%



Africa/ Middle East 31% +28%



Europe 30% 13%



Latin America 26% +23%







bit.ly/africamobi







Africa/Middle East is the fastest growing area in terms of smartphone ownership







M-Commerce Usage



Number of m-commerce usercompared to mobile users and population







120m (Total population)



90m (mobile phone penetration)



40m (m-commerce users)







around 33% of population



use m-commerce







M-Commerce by Country



Usage percentage of mobile commerce in Tanzania, Ghana and South Africa







Mobile Money Services



Ghana 9%



Tanzania 67%



South Africa 24%







M-Commerce Services



Most common m-commerce services in Tanzania, Ghana and South Africa







Tanzania



Buying air time/phone credit 50%



Transferring money 38%



Paying bills - water, power etc 13%







Ghana



Buying air time/ phone credit 5%



Reading account details 2%



Transferring money 1%







South Africa



Buying air time or phone credit 12%



Receiving wages/ salary 10%



Reading account details 8%







What m-commerce services do people use the most? Air time and phone credit purchase are on top of the list in all three countries, whilst money transfers and account access are also common.

Africa Mobile Penetration & M-Commerce Usage

shared by lrinfographic on Nov 13, 2012 in Technology

Africa Mobile Penetration & M-Commerce Usage

shared by lrinfographic on Nov 13, 2012 in Technology

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A visual overview, info-graphic on the usage of mobiles in Africa. An insight is given into mobile penetration, subscriptions, smartphones and mobile commerce in Africa.
Rank: 1868 of 7930 in Technology

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