Advertising Universe: May 2011

BENEFITS CONSIDERING THE POTENTIAL COST OF A TARGET SOCIAL MEDIA CAMPAIGN, ARE THE BENEFITS REALLY WORTH THE EFFORT AND MONEY? MAIN BENEFITS OF SOCIAL MEDIA In a survey, eMarketers asked U.S. Marketing Executives what they felt were the main benefits of marketing through social media. Not surprisingly, only half of the respondents felt that 'low cost' was a benefit. Below are the results by percentage of respondents. Customer Engagement 85.4% Direct Customer Communications H 65% Speed of Feedback 59.9% Learning Customer Preferences | 59.1% Low Cost 451.1% Brand Building -48.2% Market Research - 42.3% Credibility of the “crowd" 40.1% Reach 37.2% Great Lead Generation 21.2% Customer Service H17.5% FACEBOOK FACEBOOK FANS In a recent survey conducted by Syncapse, 20 brands were evaluated to see the economic potential of having fans on Facebook. Below are some of the results for the most recognized brands. Avg. amount spent by a Facebook Fan Avg. amount spent by a non-Facebook Fan McDonald's Coca-Cola $310.18 $190.48 | $150.39 7$120.98 Starbucks Nike $235.22 $205.02 ]$110.95 $83.69 Xbox Victoria's Secret S173.34 $139.46 $229.04 $152.97 Playstation Motorola 60.83 |$188.02 7$160.01 $69.09 Nutella Nokia $113.95 $50.14 | $171.22 $63.86 BENEFITS CONSIDERING THE POTENTIAL COST OF A TARGET SOCIAL MEDIA CAMPAIGN, ARE THE BENEFITS REALLY WORTH THE EFFORT AND MONEY? MAIN BENEFITS OF SOCIAL MEDIA In a survey, eMarketers asked U.S. Marketing Executives what they felt were the main benefits of marketing through social media. Not surprisingly, only half of the respondents felt that 'low cost' was a benefit. Below are the results by percentage of respondents. Customer Engagement 85.4% Direct Customer Communications H 65% Speed of Feedback 59.9% Learning Customer Preferences | 59.1% Low Cost 451.1% Brand Building -48.2% Market Research - 42.3% Credibility of the “crowd" 40.1% Reach 37.2% Great Lead Generation 21.2% Customer Service H17.5% FACEBOOK FACEBOOK FANS In a recent survey conducted by Syncapse, 20 brands were evaluated to see the economic potential of having fans on Facebook. Below are some of the results for the most recognized brands. Avg. amount spent by a Facebook Fan Avg. amount spent by a non-Facebook Fan McDonald's Coca-Cola $310.18 $190.48 | $150.39 7$120.98 Starbucks Nike $235.22 $205.02 ]$110.95 $83.69 Xbox Victoria's Secret S173.34 $139.46 $229.04 $152.97 Playstation Motorola 60.83 |$188.02 7$160.01 $69.09 Nutella Nokia $113.95 $50.14 | $171.22 $63.86 BENEFITS CONSIDERING THE POTENTIAL COST OF A TARGET SOCIAL MEDIA CAMPAIGN, ARE THE BENEFITS REALLY WORTH THE EFFORT AND MONEY? MAIN BENEFITS OF SOCIAL MEDIA In a survey, eMarketers asked U.S. Marketing Executives what they felt were the main benefits of marketing through social media. Not surprisingly, only half of the respondents felt that 'low cost' was a benefit. Below are the results by percentage of respondents. Customer Engagement 85.4% Direct Customer Communications H 65% Speed of Feedback 59.9% Learning Customer Preferences | 59.1% Low Cost 451.1% Brand Building -48.2% Market Research - 42.3% Credibility of the “crowd" 40.1% Reach 37.2% Great Lead Generation 21.2% Customer Service H17.5% FACEBOOK FACEBOOK FANS In a recent survey conducted by Syncapse, 20 brands were evaluated to see the economic potential of having fans on Facebook. Below are some of the results for the most recognized brands. Avg. amount spent by a Facebook Fan Avg. amount spent by a non-Facebook Fan McDonald's Coca-Cola $310.18 $190.48 | $150.39 7$120.98 Starbucks Nike $235.22 $205.02 ]$110.95 $83.69 Xbox Victoria's Secret S173.34 $139.46 $229.04 $152.97 Playstation Motorola 60.83 |$188.02 7$160.01 $69.09 Nutella Nokia $113.95 $50.14 | $171.22 $63.86 BENEFITS CONSIDERING THE POTENTIAL COST OF A TARGET SOCIAL MEDIA CAMPAIGN, ARE THE BENEFITS REALLY WORTH THE EFFORT AND MONEY? MAIN BENEFITS OF SOCIAL MEDIA In a survey, eMarketers asked U.S. Marketing Executives what they felt were the main benefits of marketing through social media. Not surprisingly, only half of the respondents felt that 'low cost' was a benefit. Below are the results by percentage of respondents. Customer Engagement 85.4% Direct Customer Communications H 65% Speed of Feedback 59.9% Learning Customer Preferences | 59.1% Low Cost 451.1% Brand Building -48.2% Market Research - 42.3% Credibility of the “crowd" 40.1% Reach 37.2% Great Lead Generation 21.2% Customer Service H17.5% FACEBOOK FACEBOOK FANS In a recent survey conducted by Syncapse, 20 brands were evaluated to see the economic potential of having fans on Facebook. Below are some of the results for the most recognized brands. Avg. amount spent by a Facebook Fan Avg. amount spent by a non-Facebook Fan McDonald's Coca-Cola $310.18 $190.48 | $150.39 7$120.98 Starbucks Nike $235.22 $205.02 ]$110.95 $83.69 Xbox Victoria's Secret S173.34 $139.46 $229.04 $152.97 Playstation Motorola 60.83 |$188.02 7$160.01 $69.09 Nutella Nokia $113.95 $50.14 | $171.22 $63.86 BENEFITS CONSIDERING THE POTENTIAL COST OF A TARGET SOCIAL MEDIA CAMPAIGN, ARE THE BENEFITS REALLY WORTH THE EFFORT AND MONEY? MAIN BENEFITS OF SOCIAL MEDIA In a survey, eMarketers asked U.S. Marketing Executives what they felt were the main benefits of marketing through social media. Not surprisingly, only half of the respondents felt that 'low cost' was a benefit. Below are the results by percentage of respondents. Customer Engagement 85.4% Direct Customer Communications H 65% Speed of Feedback 59.9% Learning Customer Preferences | 59.1% Low Cost 451.1% Brand Building -48.2% Market Research - 42.3% Credibility of the “crowd" 40.1% Reach 37.2% Great Lead Generation 21.2% Customer Service H17.5% FACEBOOK FACEBOOK FANS In a recent survey conducted by Syncapse, 20 brands were evaluated to see the economic potential of having fans on Facebook. Below are some of the results for the most recognized brands. Avg. amount spent by a Facebook Fan Avg. amount spent by a non-Facebook Fan McDonald's Coca-Cola $310.18 $190.48 | $150.39 7$120.98 Starbucks Nike $235.22 $205.02 ]$110.95 $83.69 Xbox Victoria's Secret S173.34 $139.46 $229.04 $152.97 Playstation Motorola 60.83 |$188.02 7$160.01 $69.09 Nutella Nokia $113.95 $50.14 | $171.22 $63.86