Advertising in Construction

Advertising in Construction To further understand the use of advertising in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. QUESTION 1 QUESTION 2 Do you employ advertising in your marketing program? What is your approximate level of advertising spending? YES 96% 250 $500k no 100 4% 55.3% 13.8% 13.8% 10.3% 3.4% QUESTION 3 QUESTION 4 If yes, what types of advertising do you employ What is your most effective advertising activity? Social Media - 72.4% Trade Print - 65.5% Trade Print - 31% Event Marketing - 13.8% Other - 13.8% Social Media - 10.3% Event Marketing - 48.3% Web Banners - 37.9% Phone/Directories - 24.1% Radio - 20.7% Paid Search - 17.2% Billboard - 13.8% Jobsite Signs - 7% Newspaper - 7% Logos on Equipment - 4% TV - 4% Other - 4% Web Banners - 6.9% Radio - 6.9% |Jobsite Signs - 6.9% Paid Search - 4% Billboard - 4% Logos on Equipment - 4% QUESTION 5 QUESTION 6 What is your least effective What benefits do you advertising activity? achieve with advertising? Phone/Directory - 24.1% Build Awareness - 59% Trade Print - 21% Web Banners - 17.2% Radio - 13.8% Social Media 13.8% Paid Search - 10.3% Event Marketing - 6.9% TV - 6.9% Sales Leads - 35% Web Traffic - 14% Other - 6.9% Radio - 7% Newspaper - 4% QUESTION How do you classify your company? Construction Services - 27.6% Distributor/Supplier - 3.4% Commercial Construction - 27.6% Equipment/Tools MFR. - 3.4% Media/Marketing - 13.8% Homebuilder/Remodeler - 6.9% - -Building Products MFR. - 10.4% Architectural/Engineering - 6.9% IIICMA ConstructionMarketingAssociation.org