Advertising And Color Psychology
THE CONNECTION BETWEEN ADVERTISING COLOR PSYCHOLOGY Colors definitely cause emotional responses in consumers. Their associations can make or break how a customer responds to your advertising effects. The following are the stats on how customers may feel or think when they see certain colors that are used in advertisements and other branding materials. CUSTOMER RESP ONDS TO ADVERTISING EFFECTS Excitement, Enthusiasm, Caution, Warmth, Confidence, Cheerfulness, Friendliness ORANGE Love, Intensity, Hunger, Passion, Strength, Youthful, Exciting, Bold, Warnīng RED Clarity, Warmth, Cheerfulness, Optinmism, YELLOW Customers often Experience Fatigue or Eye Strains When Yellow is Used Masculinity, Serenity, Productiveness, Peace, Tranquility, Water, Non-Invasive, Soothing, Trust, Dependability, Strength BLUE Health, Tranquil, Eco-Friendly.Prosperous, Nature, Fertility, Peaceful, Growth, Freedom GREEN Calm, Love, Romance , Femininity, Gentleness PINK Royalty, wealth, Wisdom , Imaginative, Creative, wise, Spirituality, Dignity Success, PURPLE Purity, Innocence, Spacious, Cleanliness, Youth WHITE Authority, Elegance, Sleekness, Maturity, Mystery, Seduction, Masculinity BLACK Humility, Trust, Dependability, Earthy, Efficiency BROWN GOLD Luxury, Sophistication, Quality Balance, Calm, Superiority SILVER
Advertising And Color Psychology
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