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Advertising 101

Advertising 101 How to craft your messages so customers take notice and take action. WHY WHO do you want to advertise? is your target market? BRAND! Zero in on your company's. Demographics Psychographics AWARD! Who are they? SALE! What do PROMOTION! they like? Write Great Write with an Enthusiastic Advertising Copy Voice A. Grab your 1. Use a powerful audience's WHAT HOW headline ATTENTION 2. Pay attention to the words do you say? do you say it? I. Engage your 3. Sell the value 4. Convey credibility 5. Show empathy audience's INTEREST D. Raise your audience's 6. Invoke DESIRE WHERE emotion A. Entice your 7. Use images 8. Provide audience to do you say it? take specific actionable info ACTION ШI • Networking • Store front · Business cards • TV/Radio • Online · Brochures · Catalogues · Flyers · Postcards • Press releases events commercials signage • Placards classifieds · Business • Sponsorship · Emails associations · Road signs ads · Blogs, tweets, - Industry • Posters • Interviews by posts memberships · Referral · Banners · Billboards • Mobile · Newspaper ads • Classified ads news/shows 1 On location • Online videos • Infographics · Social media groups/services · Event radio/TV · Community promotions · Guest spots on billboards links, ads and sponsorships · Car wraps bulletins promotions · Banner ads • Pop up ads • Public speaking • Promotional · Business talk shows engagements items directories • Product - Workshops/ · Celebrity • Magazine ads • Search Engine placements • Infomercials seminars branding Results ads Created by Collaborative Lead Training Co. www.collaborativelead.com

Advertising 101

shared by CoLead on Jul 23
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This infographic was created from a small business workshop on sales and marketing. Workshop content can be translated into infographics and used as posters, training aides and marketing materials to ...

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