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Advantages of Social Media and Websites for Business

ADVANTAGES OF SOCIAL MEDIA AND

WEBSITES FOR BUSINESSES



BENEFITS OF SOCIAL MEDIA ARE:

Increased traffic to website of the organization

Greater favorable perceptions

Able to monitor conversations about the organization

Able to develop targeted marketing activities

Better understanding of customers perceptions of their brand

Increased awareness of the organization



80%

of people prefer to get coupons, promos, and discounts from brands in social media



43%

of all online customers are social media fans or followers



20%

of Facebook users have purchased something because of ads or comments they saw there



85%

of Internet users have Facebook accounts



49%

of Internet users have Twitter accounts



42%

of people have mentioned a brand in a Facebook status update.



67%

of Twitter users are more likely to buy brands that they follow.





BENEFITS TO HAVING A WEBSITE:

Cost-Effective Advertising

Websites offer a low cost advertising solution compared to traditional media.



Analysis of Customer Behavior

Internet analytics enable businesses to log and track everyone who visits their websites



Round-the-Clock Availability

Operating a website enables a business to be available to new and current customers 24 hours per day.



Customer Feedback

Websites allow customers to interact with companies and provide feedback on their experience.



Nice Markets

The relatively low cost of running a website allows small and medium-sized businesses to cater for nice markets.



Business Profile

Doing business online levels the playing field for small and medium-sized companies.



REASONS GIVEN FOR NOT

HAVING A

BUSINESS WEBSITE

1%

Not Sure



41%

Business currently does not need one



19%

Cost



16%

Lack of time



10%

Other



9%

Too complex



4%

Business will never need one

Advantages of Social Media and Websites for Business

shared by jonathan.burdon on Jul 04, 2013 in Technology

Advantages of Social Media and Websites for Business

shared by jonathan.burdon on Jul 04, 2013 in Technology

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BestWebHostingGeek.com researchers display the different advantages businesses receive from having a website and a social media presence. Full article: http://www.bestwebhostinggeek.com/benefits-of-w...
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