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ADVANTAGES OF SOCIAL MEDIA AND
WEBSITES FOR BUSINESSES
BENEFITS OF SOCIAL MEDIA ARE:
Increased traffic to website of the organization
Greater favorable perceptions
Able to monitor conversations about the organization
Able to develop targeted marketing activities
Better understanding of customers perceptions of their brand
Increased awareness of the organization
of people prefer to get coupons, promos, and discounts from brands in social media
of all online customers are social media fans or followers
of Facebook users have purchased something because of ads or comments they saw there
of Internet users have Facebook accounts
of Internet users have Twitter accounts
of people have mentioned a brand in a Facebook status update.
of Twitter users are more likely to buy brands that they follow.
BENEFITS TO HAVING A WEBSITE:
Websites offer a low cost advertising solution compared to traditional media.
Analysis of Customer Behavior
Internet analytics enable businesses to log and track everyone who visits their websites
Operating a website enables a business to be available to new and current customers 24 hours per day.
Websites allow customers to interact with companies and provide feedback on their experience.
The relatively low cost of running a website allows small and medium-sized businesses to cater for nice markets.
Doing business online levels the playing field for small and medium-sized companies.
REASONS GIVEN FOR NOT
Business currently does not need one
Lack of time
Business will never need one
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