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Adoption And Usage Of Media & Ict In Flanders

ADOPTION AND USAGE OF MEDIA & ICT IN FLANDERS DIGIMETER PROFILES REPORT 2013 You Tibe in DIGITAL GENTLEMAN INSTRUMENTAL MEDLA USER TRADITIONAL MEDIA FAN ONLINE MEDIA HASTER MEDIA INNOVATOR • 16,7% • 57,1% - 42,9% • Higher educated • In his 30's or 4o's • Average media use • Adoption of new media technologies >27.6% •50,1%- :49,9% • Age group 50-59 year • TV, radio and computer favourite devices > 13.7% •52,7%- :47,3% • Younger age groups (-30 year) • Computer favourite device by far for diverse media activities 23% > :28,3% - 71,7% • 50+ (especially 65+) • Average media use and adoption. • Adoption new media technology is low >:63,1%- :36,9% • Higher educated - in his 30's or 40's • Rich media life • High adoption of new media technologies • Highvariety and frequency of media use CONCLUSIONS 2013 GENERAL MEDIA USE TV > 70% has at least three of these five screens at home: TV, laptop, desktop, tablet or smartphone • The laptop remains a very popular device for different (Internet) activities • The traditional TV tube disappears • 42% watches TV on their TV set only • Paying for content is not popular COMPUTER/INTERNET TRADITIONAL MEDIA • People prefer a traditional radio device to listen to the radio > 6% neither has a computer nor Internet • The desktop disappears > Music is increasingly becoming an online experience • News sites have become more popular than the printed TABLET newspaper as daily news source • The tablet is a popular device among people in their 30's digimeter and 40's • Wi-Ficonnection is preferred to mobile Internet SOCIAL NETWORK SITES TELEPHONY > 76,7% has an account on at least one social network site • Facebook is most popular social network site (66,4%) > 71,3% still has a fixed telephone connection > 82,9% of smartphone adopters has a mobile data subscription GAMES > 61,4% plays a game from time to time • The computer/laptop is the preferred game device BUNDLES TV O > 65, 6% bundle adoption • Top services in bundle: digital TV, Internet, fixed telephony MEDIA & ICT ADOPTION IN FLANDERS Internet connection Laptop Desktop Game console TV Handheld game cons ole Tablet GSM Smartphone Mobile data subscription Digital TV Flatscreen Classic tube TV 2013 (AB-SEPO 93,1% 78,7% 55,3% 27,9% 14.1% 41,4% 62,4% 47.6% 39,7% 86% 80,3% 16.9% 2012 (AUB-SEPO 91,4% 80,1% 66,4% 35,9% 24,7% 27,7% 72,9% 38,5% 35,7% 82,1% 77,5% 20,1% 2011 (AUB-SEPT 89,8% 76,3% 66,7% 38,1% 30,3% 13.1% 76,4% 40.4% 23,8% 75,9% 66,8% 30,3% 2010 (ALB-HDV) 85,3% 64,6% 65,4% 35,5% 28,9% 2% 74% 23,5% 14,8% 64,1% 61,1% 36,6% 2009-2010 81% 63,9% 63,4% 31,3% 26,3% 74,6% 9,5% 55,7% 47% 51.2% 2009 (APA- AE) 77,7% 51,9% 63.1% 30,4% 22,2% 69,5% 11,5% 47,3% 42,5% 54.1% İMinds > Digimeter is a research initiative of iMinds - ilab.o. > The Digimeter report 2013 is available at panel piminds.be > www.digimeter.be - e > Project leaders: Lieven De Marez - Dimitri Schuurman > Sabine De Moor - Carina Veeckman - Bastiaan Baccarne - Koen Vervoort - Loy Van Hamme ILAB.O & Kathy Oelbrandt

Adoption And Usage Of Media & Ict In Flanders

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Digimeter is a report on the adoption and usage of media and ict in Flanders

Publisher

iLab.o

Designer

Bene

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Unknown. Add a source

Category

Technology
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