Abunayyan Holding Launches Innovative Digital Recruitment Initiative

ABUNAYYAN HOLDING ABUNAYYAN INNOVATIVE ONLINE RECRUITMENT STRATEGY 00 Prepared By Feras Al-Sadi, Director, Strategic Marketing & Communications ABUNAYYAN STORY Faunded in aso to supply dwaipowerad water pumpa to tm permanty tranataming the ratianmgation mehod Abunyyan Hoidng cre of the longaitacie comporias in the power and water bunem Abunayyan Holding has grown to accommodate 4,500 EMPLOYEES The company that began as a family business has blossomed into an impressive portfolio spanning more than a dozen strategic business units that provide integrated solutions for water, power, oil and gas. Awwn IICS merac TORAY 1950 1952 1978 1983 1990 1992 1993 1996 1998 2002 2004 2005 2009 2013 2014 THE REALITIES OF THE SAUDI LANDSCAPE Saudi Arabia Is sitting on a demographic time-bomb with 47% OF THE POPULATION BELOW THE AGE OF 24 Social media penetration is ranked among the top world wide WHILE THE DIRTNL AGE AND AUTONATION MEAN THAT THE JORS OF TIDAY WILL DESAPPEAR OVER THE NEXT DECADE The emptoyment in water and power and oll and gas sectors has registered In 2013, Abunayyan Holding was facing increasing challenges, not only to recruit, but also to find quality talents that can fill Jobs of tomorrow. A NEGATIVE GROWTH OF 3% YEAR ON YEAR WE HAD TO MAKE A CHANGE We focused on 3 key goals Active Online Engagement: creatng a dedicated career tool / webstre targering the best talent in KSA and abroad. The postiontng or Abunayyan as an employer of chotce through creating a strong brand identity and a success story. A professional online recruttment system to help the HR team manage the large volume of CVs ONANGE Linied in WE SAW DIGITAL AS THE KEY COMPONENT TO REACH OUR AUDIENCE BRÅND Created a Strong Corporate Brand Identity cazar Created a Strong Recruitment Identity - Mostagbaly Real Demonstration of "Saudi Opportunities Attracted Saudi (and non-Saudi) Talents Considered as the First Mobile Recruitment Website For Companies in KSA VERALL RESULT OF MOSTAQBALY Buit a greater choice of high quality applicants Increased candidate engagement Speeded up the hiring process by ALMOST 50% 2-4 WEEKS WE ALSO PARTNERED WITH GLOBAL LEADERS Linked in. 2 3 Engage more with our stakeholders Connect with professional businessmen Reach a massive pool of top notch candidates Increase Promote our products, services awareness of our company and solutions PLOTEE PROFILEKDS EGETEDAD GAMIRIGN THE FIRST JOB POSTED ON Linked in. - EXAMPLE 3 +500 CVs recelved +50 +10 The process took no more than Candidates were short listed Candidates Candidates were interviewed 2 WEEKS were recruited CAMPAIGN DRIVING TRAFFIC Linked in TO OUR COMPANY & CAREER PAGE TM Followers Difference 2,140 0.0% 4/1/2014 8,462 295.4% 4/30/2015 Launch of 60OK+ IMP traffic drivers 4,000 New Followers Acquired 430/2015 Jul 1,14 Aug 1,14 Sep 1,14 oct 1,14 Nov 1,14 Dec 1,14 Jan 1,15 Feb 1,15 Mar 1,15 Apr 1,15 May 1,15 FOLLOWERS OVER TIME OVERALL ALL RESULT OF PARTNERING WITH Linked in. EMPLOYER BRAND 8,449 10,044+ 50% Followers Jobs Viewers Employer Brand Corporate Website: http//www.abunayyanholding.com Careers Website: http://mostaqbaly.abunayyanholding.com