9 Ways to Use Coupons For Customer Acquisition, Retention & Engagement

9 Ways to Use Coupons in Marketing Campaigns Offer Coupon Only to New Customers to improve ROI Cheaper Customer Acquisition Affiliate/Coupon based Acquisition is 40 to 50% of Paid Search costs. Coupons helps yield higher conversion Analyze your customer segments and average order sizes Offer coupons to increase the order level for each segment. Coupons are effective way of increasing cart size, Offer coupons to increase the order level for each segment Increase Average Order Size Cross-Promote and Increase Engagement Give Coupons to users who like your page, or Share your page/product Merchants have seen 5 to 10x increase in Brand mentions Create a unique custom coupon/offer for your Billboard Ad, Newspaper Insert or TV ad Track Sales From Offline Campaigns Measure the efficiency of offline marketing campaigns Re-engage Old Customers Reward Old Customer with a coupon to create an incentive Invite users who haven't visited or purchased for few months, to come back Offer a 1 time coupon to users who have abandoned cart, as an incentive to come back and complete the sale Cart Abandonment Campaign Offer coupons and special offers to your loyal Customers, so that they become your brand advocate Reward Loyalty Offer Coupons to customers who register on your site Increase Email Using an incentive for Email registration has shown to increase registration rate by 40% Registration Offer Complimentary Coupons to increase value to your consumers, and convert users on the fence Use Other Store Coupons Increased conversion rate- CouponRani offers Coupon API for partners to offer complimentary coupons If you are Mobile recharge site, offer Apparel and Food coupons for free *** All the statistics used in this infographic are based on individual case studies F COUPONRANI USE COUPONS, SAVE CIID 9 Ways to Use Coupons in Marketing Campaigns Offer Coupon Only to New Customers to improve ROI Cheaper Customer Acquisition Affiliate/Coupon based Acquisition is 40 to 50% of Paid Search costs. Coupons helps yield higher conversion Analyze your customer segments and average order sizes Offer coupons to increase the order level for each segment. Coupons are effective way of increasing cart size, Offer coupons to increase the order level for each segment Increase Average Order Size Cross-Promote and Increase Engagement Give Coupons to users who like your page, or Share your page/product Merchants have seen 5 to 10x increase in Brand mentions Create a unique custom coupon/offer for your Billboard Ad, Newspaper Insert or TV ad Track Sales From Offline Campaigns Measure the efficiency of offline marketing campaigns Re-engage Old Customers Reward Old Customer with a coupon to create an incentive Invite users who haven't visited or purchased for few months, to come back Offer a 1 time coupon to users who have abandoned cart, as an incentive to come back and complete the sale Cart Abandonment Campaign Offer coupons and special offers to your loyal Customers, so that they become your brand advocate Reward Loyalty Offer Coupons to customers who register on your site Increase Email Using an incentive for Email registration has shown to increase registration rate by 40% Registration Offer Complimentary Coupons to increase value to your consumers, and convert users on the fence Use Other Store Coupons Increased conversion rate- CouponRani offers Coupon API for partners to offer complimentary coupons If you are Mobile recharge site, offer Apparel and Food coupons for free *** All the statistics used in this infographic are based on individual case studies F COUPONRANI USE COUPONS, SAVE CIID