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9 Data Sets Every Ecommerce Company Should Measure

Data Sets Every Ecommerce Company SHOULD MEASURE To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising. Here are 9 most important metrics that really matter for any e-commerce company: (1. User Acquisition Costs You must know: - how many users are landing on your page, - the conversion rate of users to paying customers, - if you have returning clients, the average retention rate. Helps you evaluate the effectiveness of your SEO. 2. Abandoned Carts Ask customers why they didn't buy and make the required improvements. Helps you to get the pulse of the customers. 3. Google Analytics Experiments How it works: set up split tests called "experiments", set goals and run multiple pages against one another. Gives you an overview what works on your web pages. 4. Visitor Value = how much each visitor is generating in revenue. Helps you budget how much to spend to buy traffic to your site. 5. Lifetime Value is the lifetime value of each customer over a certain period of time and from a specific traffic source. Helps you plan and run effective marketing campaigns that continue to engage both past and present customers and drive demand for both present and future products. 6. Traffic to track how much traffic you are getting from people who aren't looking for you specifically, but rather for something you're selling. Important: Helps you in analyzing and making more money from non-branded, organic traffic. I. Lead Source ROI Important: to track the ROI of each particular lead source. Helps you find out particular lead sources that are both profitable and non-profitable: 1) use this to split test advertisements on a granular level, 2) find out which ones will maximize your ROI, and 3) develop the best ads. 8. Purchase Funnel to understand where and when a Important: customer drops off the sales process. Helps you optimize and refine your sales process to increase conversions. 9. Percentage of Mobile Visits = how many percent of all users view your website on a mobile device. Informs you if it is required to develop a mobile-optimized website. Published By : INDUS NET TECHNOLOGIES Designed by: Source: mashable.com Info Graphicg http://www.indusnet.co.in/ DESION EAMU

9 Data Sets Every Ecommerce Company Should Measure

shared by infographicdesi... on Nov 23
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When it comes to boost your E-Commerce strategy, you need to think out of the box and focus more on data sets. Getting your E-commerce strategy win is not an easy task, but not so difficult as well. J...

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