8 things investors would like to see in your Pitch
shared by Crowdinvest on Aug 31
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When you’re hoping to secure investment for your start-up it’s of the utmost importance that you show potential investors you know your business inside out and can demonstrate why they should beli...
eve it will become a success.
1) What problem does your idea solve
Most new products or services become popular because they make life easier for people and solve an everyday problem that is encountered by lots of consumers. Clearly outline and then detail the problem you’re solving with your new idea. Use language that explains everything succinctly, interestingly and in an engaging way.
2) Numbers
It’s sure to come as no surprise that all investors have numbers on their minds and that’s no less true when it comes to start-ups. Make sure you have all the financial information you need either in your head or at your fingertips.
You’ll need:
investment to-date
sales to-date
projections – three would be best based around different scenarios
profit margins
staff costings
rental costs
marketing costs
income
3) Potential investment return
make sure you can illustrate with all the other numbers and details, what you think the return on investment would be. Calculate the numbers for more than one scenario:
slow growth in a challenging environment
median forecast
‘perfect backdrop’ forecast.
Read complete article @ http://www.crowdinvest.com/blog/8-things-investors-would-like-to-see-in-your-pitch/
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