7 Ways to Boost Email Campaign Conversions

Ways to Boost Email Campaign Conversions biggest challenge to increasing your email campaign profitability Conversions Email marketing The good news One of the most cost effective and profitable marketing channels. is still less than 20 years old so there is an experience gap 80/20 Pareto Principle twenty percent of email marketers generate 80% of the profits 20% 80% of email marketers prob- ably do not have consistently profitable email campaigns. 80% -Direct Mail has been perfected over 100 years 24 In the world of direct mail and print advertising the costs are relatively high and therefore campaigns that do not produce profits get cut quickly to conserve costs. $. One of the reasons many email marketers are not profitable is because it is so low cost things you can test and apply to your email campaigns to boost conversions. 01 Write to one person Email is a personal communication medium Each subscriber who reads your pro- motions will feel more like they are receiving a personal communication 02 Write consistently should be important to match your sub- scribers' expectations If you email less than once every week or two, you risk having some subscrib- ers forget who you are may be a good idea to invite your subscribers to opt in for a higher fre- quency list should be valuable and interesting 03 Write stronger subject lines more emails opened Self-interest powerful motivator Curiosity benefit in your subject lines can boost your open rate significantly 04 Test the length of your email copy Should copywriting be... ? LONG? SHORT? readers will respond to shorter copy with a more direct approach subscribers will respond to longer, more in depth messages if they enjoy your messages and like to immerse them- selves in the content it depends on your situation As long as the copy iš good it should convert and hold the target audience's attention and should be as long as necessary to do the job, and not longer. 05 Add stories to your email copy My greatest Journey all cultures to find stories engaging and the best sales people use story to convey sales messages 06 Focus on one response per email A common mistake many email marketers make is to divide the focus on their emails by asking their subscribers to consider too many different things in a single message 07 Create Sequence How to lose weight over the holidays part 1 of 5 People tend to like to finish what they start when it comes to installments. If you can create a series of several emails about a topic then make sure to mention that in the subject line. FOR MORE INFORMATION: To learn more about re-engaging email subscribers and other email marketing tips, tools and tactics, visit www.EmailDelivered.com/blog. EMAIL DELIVERED You'll find the complete article along with sample re-engagement campaigns and additional ideas for re-engaging lost subscribers. MANAGE MONITOR MONETIZE © Copyright 2014. EmailDelivered.com & Marketers Publishing Group, Inc.