The 7 Types of Effective Retargeting

The Seven Types of Effective Retargeting Retargeting off-site events A prospecting tool. Add new customers to your funnel who have not previously engaged with your site. Retargeting on-site events A re-engagement and up-sell tool. Retain and convert existing customers that have already visited your site. 1 SEARCH 1 Target individuals based on the 2 Target individuals based on the User searches the web User searches your site searches they conducted on specific products viewed, actions Google, Yahoo! and Bing. taken or actions not taken (such as abandoning a shopping cart). 7 Target individuals who 3 Target individuals based on how they arrived on your consume similar content to your existing customers. site – use the inbound event to Intent + Action better customize messaging. 6 Target individuals who have interacted with distributed 4 Target individuals who are interacting content (a custom Facebook page, an expandable video ad unit or an online game/application). with your email programs. User browses content User 5 Target individuals who have Opens newsletter visited a partner site that shares a similar interest / topic to your own site. 5 CONTEXTUAL 4 EMAIL hi-res: chango.com/7types www.chango.com / @chango / 800 385 0607 Chango Display advertising, powered by search I Strength of Intent copyright © 2011 Chango Inc. 2 SITE User r completes or views tain content action er shares content 7 SOCIAL SEO/SEM User arrives Via SEO or SEM ad User takes Specific action ENGAGEMENT