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7 Steps for an Optimised Content Marketing Strategy

7 STEPS FOR AN OPTIMISED CONTENT STRATEGY What are your business goals? O New Business. O Cross Selling. O Launching New Products. Marketers, on average, spend over a quarter of their marketing budget on content marketing. O Marketeers 79% Brand Awareness use content 71% For Lead Generation marketing for Research 74% customer Acquisition V Keyword Research. O Search Engine Landscape. O Social Media Landscape. O Segmentation and Persona (s) What are their content requ ments? Creation. April 2014 2 3 4 5 61 8 9 10 11 12 13 14 22 23 24 25 26 1 8 29 30 15 16 17 18 19 20 2 Plan V Create a content calendar. O Map out your plan. Create • O Create content in the different media formats that your. audiences will engage with. O Create content for the different parts of your buying cycle. O Optimised content using SEO Tactics - Key word optimisation etc. B2B companies that blog see 67% rise in leads per month than those who don't. (i) Website PDF Web Page Publish flickr Pinterest Press Releases Images O Publish your content on to platforms that suit the media formats you have created. Text Ads © PRWeb Onine Vistty from Vocus Presentation You Tube slideshare Video in 60% of consumers feel more positive about a company after reading custom content on its site. digg Promote O Use Social platforms to distribute content. V Build links to your key (hub) web properties into the content. O Manage comments and feedback. O Create Ripples to push out content. O Social Bookmarking. O Email. delicious Google Analytics Interesting content is a top 3 reason people follow brands on social media. (v) Analyse O Use Social Insights to measure the reach of your content. O Use Google Analytics. O Monitor performance with marketing KPI's. O Socialmention.com Back to Business Goals hootsuite intergage The Complete Web Morketing Portner Created by Intergage Source (i) Marketers, on average, spend over a quarter of their marketing budget on content marketing. (B2B Marketing Insider) (ii) 79% use content marketing for brand awareness. 74% for customer acquisition and 71% for lead generation. (Content Marketing Institute and MarketingProfs). (ii) Create and publish - B2B companies that blog generate 67% more leads per month than those that do not blog (Social Media B2B). (iv) 60% of consumers feel more positive about a company after reading custom content on its site (content+) (v) Interesting content is a top 3 reason people follow brands on social media. (Content+)

7 Steps for an Optimised Content Marketing Strategy

shared by IntergageWebMar... on Mar 26
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We created the 7 steps to an optimised content marketing strategy make it easy for you to adapt your existing online strategy to a focused content plan.

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