7 Steps to Getting your brand’s Instagram channel off the ground

STEPS TO GETTING YOUR BRAND'S Instagram Channel OFF THE GROUND INSTANT PROFITS -Justagram Instagram is a phenomenal platform for brand storytelling and customer engagement. 300M 30 2.5 70M MONTHLY BILLION+ BILLION PHOTOS active users photos shared likes daily per day OF THE WORLD'S BIGGEST BRANDS NOW USE OInstagram 67% While there's no doubt Facebook is a great platform 3/100 for engaging with fans, a typical brand will see an organic page reach that's below 3%. In other words, out of 100 followers, only 3 of them will actually see your posts. 3% With Instagram you can still reach 100% of your followers organically – opening up the possibility of great fan engagement, brand awareness, lead generation and, ultimately, bottom-line profit! 100% SO HOW DO YOU GET YOUR CHANNEL OFF THE GROUND? 1.% 1 SET UP AND OPTIMIZE YOUR PROFILE Use a strong, memorable username - ideally, it should be the same as your Twitter handle. This makes it easy for people to find you, improves brand consistency – and you'll find it easier to remember, too! Set up your account. Set a profile picture- it could be anything from your company logo to a product offering, or new image that informs customers who you are. Write a compelling biography that sums up who you are and what you do. You only have 150 characters here to sell yourself, so keep it short and sweet! 2 SPREAD THE WORD 'Hey, did you know we're now on Instagram?" Use your existing social channels - many of your followers will use more than one, and a simple 'Hey, did know we're now on Instagram?" can be a great head-start. 'Hey, did you know we're now on Instagram?" Гyou Consider running an e-mail campaign to spread the word to your e-mail list. Add social icons to your website and marketing materials so people are aware of which channels you have a presence on. in 8 t 3 START SHARING PHOTOS Instagram is, ostensibly, a storytelling platform. It's important to remember this. If you aren't telling a story with every photo, you're doing it wrong! Constantly posting commercial content won't cut the mustard. Make sure to share photos that stimulate customer emotions. There's a nugget of emotional resonance behind every brand: identify yours, and pull at their heart strings! Whether it's cute, funny or thought-inspiring, post stuff that makes 'em feel! You can link accounts if you want to share photos between channels automatically – including Twitter, Facebook and other third-party sharing sites. Decide on what works best for you! Consider using filters and apps to give your photos that little bit extra. A HASHTAGS -23 Hashtags are, essentially, conversation topics to bring people together – and they're your passport to meaningful conversations and engagement! Perhaps more than on any other social network, people use hashtags on Instagram to share and discover interesting content. According to L2, 80% of brand posts contain at least one hashtag, and the average brand post has 3. Average 80% ### 372 MILLION The most used hashtag is 'Love' which has been used more than 372 million times! TIMES By adding hashtags to your posts you can hugely boost the reach of your posts, strike up conversations, expose your brand to a new audience and generate potential customers for your business. 5 NETWORKING Hashtags are a great way to get started here, but there's more to networking than that. Strike up relationships and engage with others. Remember, you can comment on other people's photos rather than waiting for them to comment on yours! Follow brands – including your competitors – so you can analyze their output, see what's working and what's not. The key is to act like a person rather than a brand. 6. 6 VIDEOS Images are great – but with videos, you can express even more. 0.15) 37% As well as photos, Instagram lets you share 15 second videos (on Vine & Twitter you're allowed 6.5 seconds) Since the launch of Instagram video, there has been a 37% increase in Instagram shares on Twitter. 62% You can use the same filters as you would on your images and even edit them. Of the brands on Instagram, 62% have shared at least one Instagram video. 7 RUN CONTESTS AND GIVEAWAYS TO REWARD YOUR FOLLOWERS Engaged followers are valuable, so make sure to reward them! 1st 66% It's important! 66% of people follow a brand on Instagram because they want to be rewarded (as opposed to 43% who do so simply because they love the brand!) Ideas include photo contests, promo codes, incentivised follows/comments and WINNER! others...check out the e-book for a full run-down of ideas! DOWNLOAD THE E-BOOK 'INSTANT PROFITS WITH INSTAGRAM' INSTANT PROFITS -Justagram with Made by Owyzowl Sources: http://instagram.com/press/ http://universumglobal.com/articles/2013/10/67-of-the-worlds-biggest-brands-now-use-instagram/ https://blog.bufferapp.com/instagram-stats-instagram-tips http://digiday.com/brands/15-stats-vine-and-instagram-video/ http://www.brandwatch.com/2013/12/3-years-of-instagram-infographic II||