7 Highways to the Landing Page Hell

7 Deadly Sins of a anding Page Landing page are designed to compel your website visitors to convert and collect information. Where a good landing page can compel visitors to convert, a bad landing page will have exactly the opposite effect. It minimizes your chances of gaining customers. There are 7 deadly sins of a landing page that should be avolded at all cost c Hy nat oe O www.badlandingpaga.com Bad Landing Page Home About Portfolio Services Contact Welcome to Our Site Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla id diam tellus. Aenean bibendum lacus. 6. buy Now More Information Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla id diam tellus. Image & Videa Lorem ipsum dolor. Powarad By : dictu Start relen No Keyword Friendly URL Unless it's a Contact Us page or an No Navigation About Us page, always try to include a This is a debatable topic when it comes keyword in both the URL and the title to websites in general but it's a no name of the landing page. For example brainer when it comes to e-commerce if your company specializes in house sites. There are advantages of inclu- lifting, a landing page by the name of ding and not indluding the home page 'house lifting services' would be much link on each landing page. However it is better instead of just 'services'. an absolute must for e-commerce sites to allow customers the flexibility to browse different products and models. Not including relevant links means that your visitors are not likely to explore No Call-to-Action your website more. Another fairly common mistake is not adding a call-to-action on a landing page. Call to action is a must from a marketing perspective, especially on landing pages that are talking about company products and/or services. Not Enough Content Don't just add a Contact Us button, A landing page has to be adequately make sure an action specific phrase populated with content. Not enough backs up the Call to Action or offer an content and way too much empty incentive! space creates a negative impact on the viewer as they are more likely to move to a different page, or worst, a different website altogether. Poorly Structured Content 6 No Images or Videos Just writing a couple of paragraphs is not enough. A landing page has to Let's face it. This the visual age. 'look' appealing and one way to do it is Viewers respond to images, pictures through properly structured content. and videos. However more and more Not including headings, bold text, and people seem to be content with a few internal links makes the page look paragraphs and bold headings. That lackluster. might be sufficient in some cases but not enough to win over customers. If your landing page can make use of a video or pictures to better represent your services, then it should have it. 7 Not Representing the Brand Brand remodeling is one of the primary goals of every marketing campaign. A Created By: nifty website is just one avenue to pursue it. As such landing pages not focusing on the brand are essentially Logo STap setting themselves up for failure, not by Guru Corporation Graphic & Web Design Services having fulfilled one of the key objecti- ves of their marketing campaign. 7 Deadly Sins of a anding Page Landing page are designed to compel your website visitors to convert and collect information. Where a good landing page can compel visitors to convert, a bad landing page will have exactly the opposite effect. It minimizes your chances of gaining customers. There are 7 deadly sins of a landing page that should be avolded at all cost c Hy nat oe O www.badlandingpaga.com Bad Landing Page Home About Portfolio Services Contact Welcome to Our Site Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla id diam tellus. Aenean bibendum lacus. 6. buy Now More Information Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla id diam tellus. Image & Videa Lorem ipsum dolor. Powarad By : dictu Start relen No Keyword Friendly URL Unless it's a Contact Us page or an No Navigation About Us page, always try to include a This is a debatable topic when it comes keyword in both the URL and the title to websites in general but it's a no name of the landing page. For example brainer when it comes to e-commerce if your company specializes in house sites. There are advantages of inclu- lifting, a landing page by the name of ding and not indluding the home page 'house lifting services' would be much link on each landing page. However it is better instead of just 'services'. an absolute must for e-commerce sites to allow customers the flexibility to browse different products and models. Not including relevant links means that your visitors are not likely to explore No Call-to-Action your website more. Another fairly common mistake is not adding a call-to-action on a landing page. Call to action is a must from a marketing perspective, especially on landing pages that are talking about company products and/or services. Not Enough Content Don't just add a Contact Us button, A landing page has to be adequately make sure an action specific phrase populated with content. Not enough backs up the Call to Action or offer an content and way too much empty incentive! space creates a negative impact on the viewer as they are more likely to move to a different page, or worst, a different website altogether. Poorly Structured Content 6 No Images or Videos Just writing a couple of paragraphs is not enough. A landing page has to Let's face it. This the visual age. 'look' appealing and one way to do it is Viewers respond to images, pictures through properly structured content. and videos. However more and more Not including headings, bold text, and people seem to be content with a few internal links makes the page look paragraphs and bold headings. That lackluster. might be sufficient in some cases but not enough to win over customers. If your landing page can make use of a video or pictures to better represent your services, then it should have it. 7 Not Representing the Brand Brand remodeling is one of the primary goals of every marketing campaign. A Created By: nifty website is just one avenue to pursue it. As such landing pages not focusing on the brand are essentially Logo STap setting themselves up for failure, not by Guru Corporation Graphic & Web Design Services having fulfilled one of the key objecti- ves of their marketing campaign.