7 Email Marketing Tips for 2014

7. EMAIL MARKETING / TIPS FOR 2014 1 MOBILE OR BUST Mobile devices are now being used more than desktops to open email. Tablet and Mobile friendly emails are a must! Users are opening their emails more frequently throughout the day. 2 KEEP THE DESIGNS SIMPLE & SHARP Reduce the clutter and use limited amounts of images while keeping the call to action button visible without scrolling. Simple single column emails are proving to be the preferred format over multi-column designs. 3 LIKE THIS! Easily expand your email reach by adding social share buttons. If users find the email very interesting or compelling, they will share it! 4 EXPERT ADVICE Build rapport with your client base. Avoid inundating them with sales pitches and mix it up with industry news or other informative and useful information. 5 UNJUNK THE INBOX Collect as much demographic information as possible. This allows you to send highly customized, consumer focused emails, which have a tremendously higher success rate. 6 MAKE EMAIL SIGN-UP EASY Make sure your sign-up forms are easy to use and easy to find. Add a sign-up tab to your social channels as well. Keep fields limited. 7 PERMISSION ONLY Practice excellent email etiquette and follow all CAN-SPAM laws. Use permission based marketing only. You not only build a strong opt-in list, but you also maintain a quality domain score, helping ensure deliverability. IM INTERNET MARKETING INC." www.InternetMarketinglnc.com