7 elements of SMART content

THE 7 ELEMENTS OF SMART CONTENT 2. 3. It must be created for your IDEAL customer It should be HELPFUL, INFORMATIVE and ENTERTAINING It should be created on a CONSISTENT basis 4 5. It should be able to SPREAD QUICKLY and EASILY ALWAYS include a call to action All content should be LINKED to at least one of your products or services 7° It must be MEASUREABLE and produce a return on investment