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7 Elements To Fully Align Your Sales & Marketing

7 ELEMENTS to fully align your sales & marketing BY PIPELINERSALES INC. The customer's habits and the world of sales itself have changed, leaving holes in sales strategies – especially between sales and marketing. 70%: OF THE BUYERS' JOURNEY HAPPENS BEFORE A PROSPECT GETS IN TOUCH WITH A SALES REP If you want to improve the performance of your sales force, you need to ensure marketing activity is giving them an advantage. BUYER'S JOURNEY GET ON THE RADAR OF YOUR IDEAL CUSTOMER Well-positioned and targeted content will help your business enter the conversations and discussions prospects are already having. 2 OFFER REAL VALUE TO YOUR BUYERS No one likes to be sold to! Consumers like to feel in control - instead of holding back information, release high-quality, useful content. 3 INCREASE THE LIKELIHOOD OF MAKING YOUR PROSPECT'S SHORT LIST ROSPECTS Initially, prospects are untroubled and unaware that they have pain. Help them recognize it and begin to define the need they must address. 4 BUILD BRAND AWARENESSBRAND Invest in becoming the "go to" brand in your niche. Nurturing your "know, like, trust factor" will significantly increase the amount of your credibility. O O O O O O INCREASE THE NUMBER OF QUALITY LEADS If you tightly tailor content for your buyer persona, you'll naturally attract these people (and repel those who aren't a match for your products or services). ACCELERATE YOUR SALES CYCLE Quality content helps prospects make a buying decision. When they approach the sales rep there will already be common language and an understanding. O O O O O O O NEWS 7. IF YOU WON'T, COMPETITION WILL Prospects are reading someone's content during the early stages of their buying journey. If it is not yours, it probably belongs to your competition. THIS WAY YOU CAN ENSURE YOUR SALES AND MARKETING DEPARTMENTS ARE IN SYNC SO YOU CAN CAPITALIZE ON THE EARLY STAGES OF YOUR BUYERS' JOURNEY. lo pipeliner www.pipelinersales.com Copyright © 2014 Pipelinersales Inc.

7 Elements To Fully Align Your Sales & Marketing

shared by pipelinersales on Mar 20
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70% of the buyers’ journey is completed before a prospect even considers getting in touch with a sales rep! Sales and marketing teams are increasingly taking a closer look at how they can influence ...

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