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THE 7 DEADLY SINS OF ADWORDS

DEADLY SINS OF ADWORDS Introducing the most common mistakes when creating Adwords campaigns. Naturally there are more, but if you avoid falling into these 7 sins, you will notice improvements in a short tim GREED DO NOT be stingy with yourself. Raising the offer of a keyword in the midterm can bring a better position, Quality Score, CTR, more clicks, and even, if you work well, a lower cost. It sounds contradictory but remember that the CPC lowers when there is a good CTR and quality sScore - if it is greater than or equal to 8, you are saving money. ANGER Be patient, not all changes will be seen overnight. Some require hard work, but the results will be worthwhile. It is natural to make mistakes, so don't break the keyboard over anyone's head. As long as the mistakes are not repeated, it will have been worthwhile. LAZINESS Sometimes campaigns are created and then left for a week in order to observe their performance. We forget that they require constant monitoring. Some keywords need more promotion than others, not all campaigns spend the same amount, not all ads function the same. Also, remember external factors: school days, Christmas campaigns, holidays, etc. and, finally, review the campaigns about 3 times a week. GLUTTONY DO NOT use too many ads or keywords- by group. Usually, 5 to 15 keywords are enough. Remember to be specific. You always want to test ads to know which was more effective, but having too many ads available makes comparison difficult. It is best to always use 2. Remember, ad groups are created by intention. Finally, use 1, or a maximum of 2 open keywords per group. ENVY Do not link yourself with the traffic of another brand to get visits or remove them. The result is, usually, costly. An ad with a foreign brand can cost more than half a dollar; while for its owners, $ 0.01. If what you want are clicks, look for another way and, who knows, maybe you'll be surprised. PRIDE DO NOT lower your guard. While a campaign may be in its high point, remember there will always be others looking to occupy that spot. Do not stop trying, creating new ads, using new keywords. Do the math. If something is no longer working, stop. It doesn't matter how well it worked before. Make changes at least once a week. LUST This point is dedicated to the display network. Sometimes the strong desire to obtain clicks obligates us to pause in inappropriate places for our product (I'm referring to the entertainment page) sometimes we allow our ad to appear at the discretion of Google when we should filter out pages, keywords and categories. The clicks are more important to us than their quality. Who buys clothes, those looking at ben10.com or falabella.pe? We must not corrupt the brand. Attachmedia is a consulting firm specializing in SEO, SEM and Web Analytics with more than 8 years of experience in the market. Attachmedia works for several TOP 500 companies in Peru. More information [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2012 Author> Jonathan Rodriguez - SEO and SEM Consultant Attachmedia Adwords Adwords Adwords \dwords SEM keywords Adwords keywords keywords Adwords keywords keywords DEADLY SINS OF ADWORDS Introducing the most common mistakes when creating Adwords campaigns. Naturally there are more, but if you avoid falling into these 7 sins, you will notice improvements in a short tim GREED DO NOT be stingy with yourself. Raising the offer of a keyword in the midterm can bring a better position, Quality Score, CTR, more clicks, and even, if you work well, a lower cost. It sounds contradictory but remember that the CPC lowers when there is a good CTR and quality sScore - if it is greater than or equal to 8, you are saving money. ANGER Be patient, not all changes will be seen overnight. Some require hard work, but the results will be worthwhile. It is natural to make mistakes, so don't break the keyboard over anyone's head. As long as the mistakes are not repeated, it will have been worthwhile. LAZINESS Sometimes campaigns are created and then left for a week in order to observe their performance. We forget that they require constant monitoring. Some keywords need more promotion than others, not all campaigns spend the same amount, not all ads function the same. Also, remember external factors: school days, Christmas campaigns, holidays, etc. and, finally, review the campaigns about 3 times a week. GLUTTONY DO NOT use too many ads or keywords- by group. Usually, 5 to 15 keywords are enough. Remember to be specific. You always want to test ads to know which was more effective, but having too many ads available makes comparison difficult. It is best to always use 2. Remember, ad groups are created by intention. Finally, use 1, or a maximum of 2 open keywords per group. ENVY Do not link yourself with the traffic of another brand to get visits or remove them. The result is, usually, costly. An ad with a foreign brand can cost more than half a dollar; while for its owners, $ 0.01. If what you want are clicks, look for another way and, who knows, maybe you'll be surprised. PRIDE DO NOT lower your guard. While a campaign may be in its high point, remember there will always be others looking to occupy that spot. Do not stop trying, creating new ads, using new keywords. Do the math. If something is no longer working, stop. It doesn't matter how well it worked before. Make changes at least once a week. LUST This point is dedicated to the display network. Sometimes the strong desire to obtain clicks obligates us to pause in inappropriate places for our product (I'm referring to the entertainment page) sometimes we allow our ad to appear at the discretion of Google when we should filter out pages, keywords and categories. The clicks are more important to us than their quality. Who buys clothes, those looking at ben10.com or falabella.pe? We must not corrupt the brand. Attachmedia is a consulting firm specializing in SEO, SEM and Web Analytics with more than 8 years of experience in the market. Attachmedia works for several TOP 500 companies in Peru. More information [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2012 Author> Jonathan Rodriguez - SEO and SEM Consultant Attachmedia Adwords Adwords Adwords \dwords SEM keywords Adwords keywords keywords Adwords keywords keywords DEADLY SINS OF ADWORDS Introducing the most common mistakes when creating Adwords campaigns. Naturally there are more, but if you avoid falling into these 7 sins, you will notice improvements in a short tim GREED DO NOT be stingy with yourself. Raising the offer of a keyword in the midterm can bring a better position, Quality Score, CTR, more clicks, and even, if you work well, a lower cost. It sounds contradictory but remember that the CPC lowers when there is a good CTR and quality sScore - if it is greater than or equal to 8, you are saving money. ANGER Be patient, not all changes will be seen overnight. Some require hard work, but the results will be worthwhile. It is natural to make mistakes, so don't break the keyboard over anyone's head. As long as the mistakes are not repeated, it will have been worthwhile. LAZINESS Sometimes campaigns are created and then left for a week in order to observe their performance. We forget that they require constant monitoring. Some keywords need more promotion than others, not all campaigns spend the same amount, not all ads function the same. Also, remember external factors: school days, Christmas campaigns, holidays, etc. and, finally, review the campaigns about 3 times a week. GLUTTONY DO NOT use too many ads or keywords- by group. Usually, 5 to 15 keywords are enough. Remember to be specific. You always want to test ads to know which was more effective, but having too many ads available makes comparison difficult. It is best to always use 2. Remember, ad groups are created by intention. Finally, use 1, or a maximum of 2 open keywords per group. ENVY Do not link yourself with the traffic of another brand to get visits or remove them. The result is, usually, costly. An ad with a foreign brand can cost more than half a dollar; while for its owners, $ 0.01. If what you want are clicks, look for another way and, who knows, maybe you'll be surprised. PRIDE DO NOT lower your guard. While a campaign may be in its high point, remember there will always be others looking to occupy that spot. Do not stop trying, creating new ads, using new keywords. Do the math. If something is no longer working, stop. It doesn't matter how well it worked before. Make changes at least once a week. LUST This point is dedicated to the display network. Sometimes the strong desire to obtain clicks obligates us to pause in inappropriate places for our product (I'm referring to the entertainment page) sometimes we allow our ad to appear at the discretion of Google when we should filter out pages, keywords and categories. The clicks are more important to us than their quality. Who buys clothes, those looking at ben10.com or falabella.pe? We must not corrupt the brand. Attachmedia is a consulting firm specializing in SEO, SEM and Web Analytics with more than 8 years of experience in the market. Attachmedia works for several TOP 500 companies in Peru. More information [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2012 Author> Jonathan Rodriguez - SEO and SEM Consultant Attachmedia Adwords Adwords Adwords \dwords SEM keywords Adwords keywords keywords Adwords keywords keywords DEADLY SINS OF ADWORDS Introducing the most common mistakes when creating Adwords campaigns. Naturally there are more, but if you avoid falling into these 7 sins, you will notice improvements in a short tim GREED DO NOT be stingy with yourself. Raising the offer of a keyword in the midterm can bring a better position, Quality Score, CTR, more clicks, and even, if you work well, a lower cost. It sounds contradictory but remember that the CPC lowers when there is a good CTR and quality sScore - if it is greater than or equal to 8, you are saving money. ANGER Be patient, not all changes will be seen overnight. Some require hard work, but the results will be worthwhile. It is natural to make mistakes, so don't break the keyboard over anyone's head. As long as the mistakes are not repeated, it will have been worthwhile. LAZINESS Sometimes campaigns are created and then left for a week in order to observe their performance. We forget that they require constant monitoring. Some keywords need more promotion than others, not all campaigns spend the same amount, not all ads function the same. Also, remember external factors: school days, Christmas campaigns, holidays, etc. and, finally, review the campaigns about 3 times a week. GLUTTONY DO NOT use too many ads or keywords- by group. Usually, 5 to 15 keywords are enough. Remember to be specific. You always want to test ads to know which was more effective, but having too many ads available makes comparison difficult. It is best to always use 2. Remember, ad groups are created by intention. Finally, use 1, or a maximum of 2 open keywords per group. ENVY Do not link yourself with the traffic of another brand to get visits or remove them. The result is, usually, costly. An ad with a foreign brand can cost more than half a dollar; while for its owners, $ 0.01. If what you want are clicks, look for another way and, who knows, maybe you'll be surprised. PRIDE DO NOT lower your guard. While a campaign may be in its high point, remember there will always be others looking to occupy that spot. Do not stop trying, creating new ads, using new keywords. Do the math. If something is no longer working, stop. It doesn't matter how well it worked before. Make changes at least once a week. LUST This point is dedicated to the display network. Sometimes the strong desire to obtain clicks obligates us to pause in inappropriate places for our product (I'm referring to the entertainment page) sometimes we allow our ad to appear at the discretion of Google when we should filter out pages, keywords and categories. The clicks are more important to us than their quality. Who buys clothes, those looking at ben10.com or falabella.pe? We must not corrupt the brand. Attachmedia is a consulting firm specializing in SEO, SEM and Web Analytics with more than 8 years of experience in the market. Attachmedia works for several TOP 500 companies in Peru. More information [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2012 Author> Jonathan Rodriguez - SEO and SEM Consultant Attachmedia Adwords Adwords Adwords \dwords SEM keywords Adwords keywords keywords Adwords keywords keywords DEADLY SINS OF ADWORDS Introducing the most common mistakes when creating Adwords campaigns. Naturally there are more, but if you avoid falling into these 7 sins, you will notice improvements in a short tim GREED DO NOT be stingy with yourself. Raising the offer of a keyword in the midterm can bring a better position, Quality Score, CTR, more clicks, and even, if you work well, a lower cost. It sounds contradictory but remember that the CPC lowers when there is a good CTR and quality sScore - if it is greater than or equal to 8, you are saving money. ANGER Be patient, not all changes will be seen overnight. Some require hard work, but the results will be worthwhile. It is natural to make mistakes, so don't break the keyboard over anyone's head. As long as the mistakes are not repeated, it will have been worthwhile. LAZINESS Sometimes campaigns are created and then left for a week in order to observe their performance. We forget that they require constant monitoring. Some keywords need more promotion than others, not all campaigns spend the same amount, not all ads function the same. Also, remember external factors: school days, Christmas campaigns, holidays, etc. and, finally, review the campaigns about 3 times a week. GLUTTONY DO NOT use too many ads or keywords- by group. Usually, 5 to 15 keywords are enough. Remember to be specific. You always want to test ads to know which was more effective, but having too many ads available makes comparison difficult. It is best to always use 2. Remember, ad groups are created by intention. Finally, use 1, or a maximum of 2 open keywords per group. ENVY Do not link yourself with the traffic of another brand to get visits or remove them. The result is, usually, costly. An ad with a foreign brand can cost more than half a dollar; while for its owners, $ 0.01. If what you want are clicks, look for another way and, who knows, maybe you'll be surprised. PRIDE DO NOT lower your guard. While a campaign may be in its high point, remember there will always be others looking to occupy that spot. Do not stop trying, creating new ads, using new keywords. Do the math. If something is no longer working, stop. It doesn't matter how well it worked before. Make changes at least once a week. LUST This point is dedicated to the display network. Sometimes the strong desire to obtain clicks obligates us to pause in inappropriate places for our product (I'm referring to the entertainment page) sometimes we allow our ad to appear at the discretion of Google when we should filter out pages, keywords and categories. The clicks are more important to us than their quality. Who buys clothes, those looking at ben10.com or falabella.pe? We must not corrupt the brand. Attachmedia is a consulting firm specializing in SEO, SEM and Web Analytics with more than 8 years of experience in the market. Attachmedia works for several TOP 500 companies in Peru. More information [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2012 Author> Jonathan Rodriguez - SEO and SEM Consultant Attachmedia Adwords Adwords Adwords \dwords SEM keywords Adwords keywords keywords Adwords keywords keywords DEADLY SINS OF ADWORDS Introducing the most common mistakes when creating Adwords campaigns. Naturally there are more, but if you avoid falling into these 7 sins, you will notice improvements in a short tim GREED DO NOT be stingy with yourself. Raising the offer of a keyword in the midterm can bring a better position, Quality Score, CTR, more clicks, and even, if you work well, a lower cost. It sounds contradictory but remember that the CPC lowers when there is a good CTR and quality sScore - if it is greater than or equal to 8, you are saving money. ANGER Be patient, not all changes will be seen overnight. Some require hard work, but the results will be worthwhile. It is natural to make mistakes, so don't break the keyboard over anyone's head. As long as the mistakes are not repeated, it will have been worthwhile. LAZINESS Sometimes campaigns are created and then left for a week in order to observe their performance. We forget that they require constant monitoring. Some keywords need more promotion than others, not all campaigns spend the same amount, not all ads function the same. Also, remember external factors: school days, Christmas campaigns, holidays, etc. and, finally, review the campaigns about 3 times a week. GLUTTONY DO NOT use too many ads or keywords- by group. Usually, 5 to 15 keywords are enough. Remember to be specific. You always want to test ads to know which was more effective, but having too many ads available makes comparison difficult. It is best to always use 2. Remember, ad groups are created by intention. Finally, use 1, or a maximum of 2 open keywords per group. ENVY Do not link yourself with the traffic of another brand to get visits or remove them. The result is, usually, costly. An ad with a foreign brand can cost more than half a dollar; while for its owners, $ 0.01. If what you want are clicks, look for another way and, who knows, maybe you'll be surprised. PRIDE DO NOT lower your guard. While a campaign may be in its high point, remember there will always be others looking to occupy that spot. Do not stop trying, creating new ads, using new keywords. Do the math. If something is no longer working, stop. It doesn't matter how well it worked before. Make changes at least once a week. LUST This point is dedicated to the display network. Sometimes the strong desire to obtain clicks obligates us to pause in inappropriate places for our product (I'm referring to the entertainment page) sometimes we allow our ad to appear at the discretion of Google when we should filter out pages, keywords and categories. The clicks are more important to us than their quality. Who buys clothes, those looking at ben10.com or falabella.pe? We must not corrupt the brand. Attachmedia is a consulting firm specializing in SEO, SEM and Web Analytics with more than 8 years of experience in the market. Attachmedia works for several TOP 500 companies in Peru. More information [email protected] ATTACHM3DIA blog.attachmedia.com R @attachmedia By Attachmedia 2012 Author> Jonathan Rodriguez - SEO and SEM Consultant Attachmedia Adwords Adwords Adwords \dwords SEM keywords Adwords keywords keywords Adwords keywords keywords

THE 7 DEADLY SINS OF ADWORDS

shared by attachmedia on Feb 20
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Greetings, after the insistence of Attachmedia I decided to write an article about SEM that has now become a computer graphics. I handled and examined several Adwords accounts of different items (dire...

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