The Rise and Fall of Advertising Media

THE RISE AND FALL OF ADVERTISING MEDIA % CHANGE IN ADVERTISING SPEND (2009-2010) MOBILE MARKETING ON THE RISE From 2009 - 2010, Mobile Mobile Marketing 80 75% Marketing increased by 75% to almost $1.5 billion. This figure is expected to rise as smartphones continue to expand and develop. .913 Billion 2.3 Billion 2009 2013 (predicted) 70 60 50 Social Media 32% 40 30 Internet 14% 20 Television Radio 9% 11% 10 Outdoor Magazines 1% 2% Newspaper -7% -10 MOBILE GROWTH BY THE NUMBERS 350,000,000 4.3 VS MINUTE O MINUTES Number of existing iOS and Android devices Average Website Session Average Mobile App Session 1,000,000 600,000 65 Number of new iOS and Android devices activated everyday The total number of apps available for iOS and Android devices. The average number of apps per smartphone device ADVERTISING SPEND IN THE U.S. (1999-2010) recession begins 80 TV has been the fastest recovering 70 offline medium since the recession 60 In just over a decade, the spend on internet advertising has increased 50 465% from $4.6 bilion in 1999 to $26 billion in 2010 30 Newspaper ads have seen the biggest decline in spending. In 2010, spend was at $22.8 billion, this equates to more than a 50% drop in spend from 1999 20 10 Spend on advertising through social +1 networks shows a steady increase 1999 2000 2001 2002 2003 2004 200s 5 2006 2007 2008 2009 2010 from 2007, with an overall increase of 175% to $3.3 billion from 2007 to 2011 Television Radio Internet Mobile Marketing Newspaper Magazine Outdoor Social Media Sou Newspapers Oundoouf heme, Ralie, ternet T Magines httpwwwetd c mwwweedae dven P0lp rs WARPWCO pdf pwabeda PWC pdt weoudnptAP20o p Ldrevene.p Loinal.pot httpwwwetimedatoundrvenpJAPC00pd eabeedateoun atwenue pf A PC 2005od hmpwwwnetmediaieuden PC00Flpa hpwwwnetimeda Aeere 200p hmpwwwbnetimediaiFuyear20 ralp wwwred APC yer eabneteda vro PwC200 yarp Microsoft wwwn.m.2.0 tag Mobile Marketting wwwrketercomclea r Secial Media