6 Ways that Thermal Receipt Paper can Act as a Marketing Tool

6 WAYS THAT THERMAL RECEIPT PAPER CAN ACT AS A MARKETING TOOL PANDAPAPERROU RECEIPΤ Gone are the days when the use of thermal receipts is only to act as proof of purchase. With the ever evolving technology within our grasp, modern point-of-sale printers now have the capability to print custom text, images, and messages, making it possible for marketers to leverage receipts as a low-cost yet ТОTAL powerful marketing collateral. Below, we give you six ways thermal receipt paper rolls can help you market to your customers, boost business profitability, and encourage consumer loyalty. 1. Boost Branding From restaurateurs and entrepreneurs, business professionals are always on the lookout for ways to increase product and brand awareness. By customizing receipts, businesses are able to do so. Touted as the perfect tool to introduce your business to customers and promote brand awareness, receipts should include your logo and a call to action, so customers have a reason to return to your storefront or get back to you. Printing your brand logo and custom message either at the top or bottom of the receipt is a great opportunity for your business to stand out, increase your brand aware- ness, and build brand recognition. Enhance Customer 2. Communications Consumers are the lifeline of a business. In order to sustain your following and grow your customer base, you need to have exemplary customer service and seamless communications Receipts are a great customer service asset as they can improve customer communications through color printing. Studies reveal that people are naturally drawn to color. When combined with a printed text or image, color evokes certain feelings and provides individuals with greater recognition, recall, and attention. In fact, 78% are reported to likely remember a word or phrase printed in color more than texts printed in black and white. of consumers FAST FOOD As you may well notice, huge food brands like McDonald's, KFC, and Wendy's have red logos. That's because the color red encourages appetite. Meanwhile, many insurance companies and banks inject the color blue in their logos as it induces trust and responsibility. BANK Indeed, color printing on receipts is indispensable. If you want to improve your customer communications and relationships, you have to be smart with what color to incorporate on your receipts. Advertise Discounts 3. to Your Clientele $ ТОTAL What better opportunity to spark repeat business than to advertise on the receipt the soonest a customer has purchased your service or product. Beyond encouraging your clients to shop again, advertising on printed receipts drives revenue as it allows your customers to know about any discounts, coupons, or specials you may have and take advantage of them. $ 31 For instance, you can offer a percent off or BOGO promotion if you are looking to increase the sales of a certain product or new service. WED To make the ad even more effective, pcAmerica suggests making the offer more specific. %, Wednesday is a slow day for your business, for example, make the discount or coupon valid only on Wednesdays so you can increase your sales on that day. Consumers are always finding ways to cut costs % DISCOUNT By using your receipts to double as a coupon for sales and discounts, you help your customers save money while your sales flourish. So it's a win-win for both sides. Promote Events and 4. - Your Social Media Sites Aside from promoting discount rates, freebies, and the like, you can use receipts to promote events, such as a competition or the company anniversary, that your customers can take part in. RECEIPΤ Receipts are also a great tool to promote your social media accounts. As you know, having a massive following on social media nowadays can significantly boost your brand awareness and recognition. Thus, it is crucial that you take any opportunity to reach out to new f #shopper t @shopper and relevant consumers when you can. And one good way to do so is to include your social media handles on your thermal receipts. Gain Feedback through 5. Receipt Surveys Including a short survey in receipts is a very low-cost initiative to gain customer insights and important service or product feedback, so you can easily determine what you are doing right or wrong and what you can improve on. Besides obtaining precise information pertaining to your customers' preferences and needs, asking your customers to complete a survey shows that you value their opinion and are willing to improve to satisfy them. To show your appreciation to them completing the form, you can offer perks such as a discount on their FEEDBACK next purchase or an entry into a raffle draw to win freebies or cash prizes. FREE Starbucks is one of the big corporations that has mastered the art of gaining customer feedback through their receipts. They randomly print a short feedback form along with the customer's receipt and give a free drink to whomever submits the filled out survey. Free tall White Mocha Americano, anyone? Build Your 6. Email Database Receipts are a great vehicle to widen your reach. By directing your customers to sign up for your newsletters through their receipts, you can build and grow your email database, allowing you to keep in touch with your customers and stay at the forefront. RECEIPΤ To initiate your customers to register, include a special offer in the receipt. By nature, people are more willing to participate in this kind of initiative when they know they'll get something in return. For instance, you can say that they will get a discount coupon or a free item upon registration. Receipt marketing, without a doubt, brings value to businesses for a fraction of a penny. Don't hesitate to experiment on your receipt marketing initiatives. Like any strategy, it takes trial and error to find one that works for your enterprise. How are you leveraging the use of receipts for business growth? What receipt marketing strategies have you implemented? DESIGNED BY: CREATED BY: PANDA PAPERROL.COM DIGITAL MARKETING REFERENCES: http://www.ebay.co.uk/gds/The-Power-of-COLOR-for-POS-Receipt-Paper-Rolls-/10000000178121331/g.html http://news.pcamerica.com/pcamericanewsletter465.html http://www.kioskmarketplace.com/blogs/6-ways-kiosk-receipts-can-help-increase-sales/ http://blog.possupply.com/2012/08/marketing-tools-part-3-using-surveys-on.html %24 www www www %24 %24 lili