Ever since companies have been making products and providing services, customers new and old have been asking the people that they trust – peers, colleagues, friends and family members – for recommendations and suggestions about the best of everything. This social proof has empowered consumers but also provides a tremendous opportunity for brands who utilize these tools to enrich their website and maximize the visitor’s experience… and conversion chances. Embedded tweets, reviews, social sharing, customer feedback, conversations and statistics all add credibility and, critically, expedite the user’s journey towards building trust in a brand, which is a vital and very necessary step before they will become a customer.