6 Use Cases of Predictive Marketing

6 PRIMARY USE CASES OF O PREDICTIVE MARKETING 1 IMPROVE SALES PRODUCTIVITY Focus sales and marketing teams on the highest quality leads and opportunities, saving time, resources, and close more deals. IMPROVE MARKETING EFFECTIVENESS Evaluate marketing campaigns and expenditures to see which campaigns and lead sources bring in top quality leads. BUILD ACCURATE SALES PIPELINE Accurately see the health of sales pipeline and predict which opportunities will close and which will not. 4 IMPROVE CONVERSION AND WIN RATES Send the best leads to sales and improve MQL to opportunity conversion rate, opportunity to close conversion rate. 5 ALIGN SALES AND MARKETING WITH TARGET ACCOUNT Target account marketing aligns the sales and marketing team to activate and sell to a set list of accounts. 6 INCREASE PRODUCT PENETRATION THROUGH CUSTOMER BASE Identify which accounts are a good match for cross sell / upsell opportunities. To learn more about our thoughts on predictive marketing, please visit BLOG.FLIPTOP.COM ABOUT FLIPTOP Fliptop is a leading provider of predictive sales and marketing software, helping companies gain competitive advantage, accelerate sales cycles and optimize marketing campaign investments. A full suite of predictive applications is specifically designed to address each stage in the marketing and sales funnel, including leads, opportunities and accounts. Visit us at www.fliptop.com Fliptop modified July 1, 2015