6 Trends in Digial Communications for College Admissions

College admissions is going social and mobile! Or is it? With the pervasiveness of social media, location-based tools, and mobile communications, it can be a challenge to keep up. Here's the latest on what's hot and what's not. Hot: Video Not: Location-based social media 89% of surveyed 2011 high school grads want video campus tours, and they also want to hear about campus life from enrolled students. 0.5% of surveyed students are using tools like Foursquare, Gowalla, and SCVNGR in their college searches. Less than What students want as a way to get to know campuses better: Tools Used by Class of 2011 Gowalla 0.5% 89% Video Tours for College Search Foursquare 0.4% 86% Student Videos SCVNGR 0.2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Twitter 2% Not: Mobile Apps Blogs 6% Facebook 12% Email 59% 87% of surveyed colleges say they don't have a mobile app. Hot Making your college's website mobile-friendly Does your college Yes 13% provide mobile apps for prospective students? When getting college information on your mobile device, which would you prefer to do? No 87% 77% Use a mobile version ofa college site Hot: Email (Yes, Email is alive and well) 23% Download an app from a college 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 12% of surveyed 2011 high school grads used Facebook to communicate with colleges during their college search. Not: Blogs By comparison... 86% want to hear about new opportunities from a college by email. 74% of college admissions officers perceive that students are using blogs as part of their college search. When surveyed And... however... 93% said they prefer to continue a dialogue with a college by email. Only 6% of surveyed 2011 high school grads said they used blogs during their college search. Cappex.com created by Based on statistics from Cappex's 6 Trends in Digital and Mobile Communications for College Admissions in 2011 College search made simple." www.cappex.com/6digitaltrends