6 reasons why you need data driven marketing
shared by Redspire on Oct 01
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The 60s adman: witty, urbane, sophisticated. But flawed. Don Draper created campaigns on instinct, acting more on feeling than thinking. He had some success… but far more failures you never heard ab...
out. Today’s Mad Man drives marketing with data. Instincts are good, insight is better. Without data, an insight is just a hunch. Without data, a mad man is a sad man. Today’s marketer is positive about data. Data gathered from social trends, web content… and your own CRM. There are many reasons to adopt a marketing strategy based on data-driven insight. Here are 6.
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