6 Essential Mobile SEO Elements in 2014

Essential MOBILE 6 SEO elements in 2014 synta x Brought To You By With 56% of today's American adults having a smartphone, the leading sentiment in SEO predictions for 2014 is the need to focus on mobile optimization. 56% 74% of mobile users 55% of consumers using 83% of mobile users utilize a search engine during their purchase process. intend to make a mobile to research want to purchase within the hour. purchase within a day. So here are 6 steps to know to ensure mobile SEO success in 2014 Focus on the Mobile User Experience Focusing on these goals will be more successful than an SEO User experience impacts a site's ability to engage visitors (which has a direct impact on rankings.) of strategy focused only on traffic and rankings. User experience is the single most important factor for the success of a mobile SEO strategy in 2014. A great mobile browsing experience can improve your site's rankings improve its ability to engage and convert visitors into customers. improve your site's ability to generate conversions. 21 Have a Mobile-Friendly Site The BrightEdge MobileShare Report states smartphone desktop growth increased only traffic increased 125% 12% There has been a surge of growth in mobile traffic The report also shows that.. Smartphone users converted at only 1/3 the rate of desktop (and tablet) Low conversion is related to poor smartphone user experience. users. There is still a debate over whether a responsive design or a dedicated mobile design is the better solution. Pros & cons to consider exist with either choice, and the only definitive answer is: whichever design best meets the needs of users. A mobile-friendly website will be essential in 2014, whetherit is responsive or dedicated. 3 Speed Up Slow Loading Mobile Pages Time that Google wants mobile pages to take to load: one second or less. Page load speeds have significant impact on mobile user-experience and ultimately conversions. Go gle Over a second "disrupts the users' flow of thought." according to the study. Clean up and trim-down code. Streamline images and other files. Google Google has factored in load-time for a while now, and with mobile becoming eminent, fast-loading mobile is going to amount to better rankings Fast load times result in positive user experience, keeping the user engaged. Fast-loading pages are essential for your mobile SEO strategy to be a success. A fast page load speed is of paramount importance for a mobile user's experience. Nobody likes slow-loading pages 41 Have a Clean Design Focused on Usability Provide information in an easily readable and intuitive format. Use big buttons and clear calls-to action. This improves your website's capacity to engage and convert mobile-users into paying customers Usability is more important than Sheer design. Unnecessary design elements should be eliminated. This is especially true for mobile users who Important information Your website's design and usability can have a dramatic impact on its ability to engage and about your business should be clearly displayed and easy to find. view your site on a smaller convert users. screen. 51 Understand the Mobile Users' Intentions Mobile users often have different needs and intentions compared to desktop users. Smartphone users are often looking for something local. ES Smartphone users often have high purchase intent. 55% 69% 55% of mobile users want to make a purchase 69% of mobile users expect businesses to be within 5 miles of them. within 1 hour. Google's Hummingbird algorithm has made the following aspects essential to a successful mobile SEO strategy in 2014 Google UUU understanding mobile user intent conversational search queries voice search Any local business, especially those with multiple locations, should make the following information plainly visible physical address hours of operation contact information 60 Account for Conversational Tone & Voice Search For local SEO In 2014, just combining keywords with a location will no longer suffice. Searchers are asking very specific questions that may even be relative to their location. As more mobile users start using voice search, these kinds of things will have to factor into your keyword research and overall SEO and PPC strategies. For example, someone performing a voice search for a local doctor may ask their smartphone, "where is the nearest doctor to me?" as opposed to typing "doctor+[their city]" When you understand how your customers are using your website, you come to realize more and more people are using voice-command to operate their mobile device.. Search results are now being tailored to a user's physical location any time it is possible. An SEO strategy that promotes a doctor's office location and incorporates conversational search terms within its content, may have an edge over competing doctors' offices in the same area. Mobile SEO should no longer be considered separate from desktop SEO in 2014. They are two parts of a complete SEO strategy. Adopting and properly implementing a successful mobile SEO strategy in 2014 can only help give your organization a competitive advantage. Stay up-to-date on SEO news with SYNTAXXX.com Sources: http://searchenginewatch.com/article/2320360/6-Essential-Elements-for-Mobile-SEO-Success-in-2014 http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx http://www.cio.com/article/745991/20 SEO_Tips_Trends_and_Predictions_for_2014 synta x