6 Do's and Don'ts for Designing Infographics That Work

6 DO'S & DON'TS FOR DESIGNING INFOGRAPHICS THAT WORK ARE INFOGRAPHICS DEAD? NOT QUITE. Infographics have boomed in popularity as marketers have embraced the power of visual storytelling full force. As with any rapid-growth medium, the novelty of infographics has slowed due to the high quantity being produced daily – yet they are far from being obsolete. FOLLOW THESE DO'S AND DON'TS TO GET YOUR INFOGRAPHIC STRATEGY ON THE RIGHT TRACK. DO YOUR RESEARCH Spend the time necessary to find reliable, relevant and current findings that will help build a complete narrative. DO FOCUS ON CONTENT Build a narrative that includes a beginning, middle, and end. Provide context, present insightful findings, and close with a position, solution, or prediction of the future. DO LOOK AT THE BIG PICTURE Take a step back and think, “who is my audience and why should they care?" It is vital to have a point of view and help the reader connect the dots. DON'T OVERLOAD IT A single infographic should not be your whole content strategy, so don't try to squeeze everything into one. Remember “quality over quantity", so leave the fluff out! DON'T MAKE IT ALL ABOUT YOU An infographic that is too one-company or brand centric will come off as self-promotional. Instead, give the reader information that will help them connect the dots. DON'T FORCE IT Infographics are not always the best solution. Evaluate your content and audience and consider all visual content options to choose the form that best fits your needs. NEED HELP WITH VISUAL CONTENT? Get in touch with Eastwick's content pros to build a content strategy that breaks through the noise! EASTWICK TRA