56th GRAMMY Awards Social Media Recap

556' GRAMMY AWARDS th Social Media Recap 2014 TWITTER DATA TWITTER MENTIONS DURING THE EAST COASTTELECAST 15.2million Peak Moments (tweets/min) 171,593 146,083 152,688 IMAGINE DRAGONS LORDE PERFORMS & KENDRICK LAMAR PERFORMANCE LORDE WINS BEST POP SOLO PERFORMANCE 8:18pm EST 9:25pm EST 9:50pm EST FACEBOOK DATA 6.3million 13.5million - had over PEOPLE INTERACTIONS RELATED TO THE 2014 GRAMMYS Top 5 Social Moments on Facebook 1 Kendrick Lamar and Imagine Dragons perform "Radioactive/ M.A.A.D City" Metallica and Lang Lang Queen Latifah presides over weddings while Macklemore / Madonna perform "Same Love /Open Your Heart" perform "One" Macklemore & Ryan Beyoncé and Jay-Z open the show Lewis win Best New Artist TUMBLR DAIA TOP GIF DAFT PUNK CLAPPING IN THE AUDIENCE 39,602 notes 108.6K GRAMMY related posts created on Tumblr with more than 5.1 Million notes (reblogs & likes) NOTABLE STAIS Top 5 Most Talked About Artists # OF MENTIONS Imagine Dragons Beyoncé Lorde 100K 282K 663K 835K 1M 1.5M WARDS Macklemore Taylor Swift Highlights Over the 24 hour period since the broadcast, Macklemore out-trended GRAMMY Awards was trending at #1 on Facebook during the entire live broadcast Tweets mentioning Lorde had the highest share of voice during Live Broadcast, with Taylor Swift as second highest Beyoncé, who was trending at a higher rate during the live event SOURCES: facebook http://www.grammy.com http://unionmetrics.com http://87am.com http://thegrammys.tumblr.com/ http://thegrammys.tumblr.com/post/74693052846 https://blog.twitter.com/2014/the-2014-grammys-a-marriage-of-music-celebration THE 56TH 2GRAMMY AWARDS